lavori da Account Executive in località United States

Salt Talent Search is looking for a Lifecycle Marketing Manager for a 12 months extendable contract role.

• Plan, design and manage email marketing campaigns end-to-end.
• Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
• Craft personalized experiences for user acquisition, initial signup through active use, upsell, retention, and win back efforts through prioritization of high-impact experimentation and optimization strategies.
• Cultivate innovation tied to business growth metrics including conversion, usage rates, and retention across products, surfaces, and routes to market.
• Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization.
• Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show the impact of our programs on the overall business.
• Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership.
• Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact.
• Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization.

• 8-10 years of related experience.
• Extensive experience in email or in-product and/or other relevant performance marketing channels with an emphasis on personalization and experimentation.
• Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly.
• Advanced analytical skills.
• Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
• Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.

Salt is acting as an Employment Business in relation to this vacancy.