Wine Sales Manager

Wine Portal Holding Pte Ltd; Singapore; On-site; SGD 75,000 - 90,000; Full time

Job summary

A leading wine distributor in Singapore is seeking a proactive Wine Sales Manager to lead B2B sales in both restaurants and retail channels. The successful candidate will leverage deep product knowledge and strategic account management to enhance customer experiences. Responsibilities include developing sales plans, building relationships with key stakeholders, and managing product presentations and trade events. A Bachelor's degree and 5+ years in wine sales are required, along with exceptional communication and negotiation skills.

Qualifications

• 5+ years of experience in wine sales, ideally in both restaurants and retail.
• Demonstrated success in growing accounts and managing negotiations.
• Flexibility to travel regionally as required.

Responsibilities

• Develop and execute strategic plans to grow sales within assigned accounts.
• Collaborate with Marketing to design trade programs and in-store tastings.
• Negotiate terms and pricing with key accounts while protecting margins.

Skills

Strong wine knowledge

Excellent communication skills

Sales pipeline management with CRM

Relationship building

Strategic thinking

Education

Bachelor’s degree in Wine & Hospitality, Business, or related field

Tools

Salesforce

HubSpot

Job description

Job Description: Wine Sales Manager (Restaurants & Retail)

Overview

We are seeking a proactive and results‑driven Wine Sales Manager to lead our B2B wine sales efforts across both on‑premise (restaurants) and off‑premise (retail) channels. The successful candidate will combine deep product knowledge with strategic account management, offtake growth, and a passion for delivering exceptional customer experiences. This role reports to the Head of Sales and collaborates closely with Marketing, Operations, and Import/Export teams.

Key Responsibilities

Account Management & Growth

• Develop and execute strategic plans to grow sales within assigned restaurant and retail accounts.
• Build strong, lasting relationships with chefs, sommeliers, beverage directors, store managers, and buyers.
• Segment accounts by potential and tailor approaches for chain vs. independent venues and retailers.
• Conduct regular business reviews with key accounts to optimize assortment, pricing, promotions, and term agreements.

Sales Strategy & Planning

• Create annual and quarterly sales plans with measurable targets (volume, revenue, market share, margin).
• Collaborate with Marketing to design trade programs, promotions, events, and in‑store tastings.
• Analyse market trends, competitive activity, and consumer insights to inform strategy.

Product Knowledge & Education

• Maintain expert knowledge of the winery portfolio, regional classifications, vintage comparisons, and food‑wine pairings.
• Deliver compelling product presentations, staff trainings, and staff‑led tastings for restaurant teams and retail personnel.
• Develop and update training materials, tasting notes, and selling tips for internal use and for customers.

Channel & Merchandising Execution

• Ensure optimal shelf placement, display execution, and correct pricing across all accounts.
• Collaborate with the Ops team to manage allocations, promotions, and inventory planning.
• Support private label and exclusive releases as required.

Negotiation & Contracting

• Negotiate terms, pricing, and incentives with key accounts while protecting margin and company objectives.
• Prepare and execute account agreements, promotional calendars, and co‑op marketing plans.

Forecasting & Analytics

• Maintain accurate CRM records of activities, pipeline, and forecast.
• Monitor KPIs such as sales growth, average order value, gross margin, turnover, and account profitability.
• Provide regular reporting to leadership with insights and recommended actions.

Event & Brand Representation

• Plan and host wine dinners, tastings, masterclasses, and trade events in collaboration with partners.
• Represent the company at industry tastings, distributors’ events, and wine competitions as appropriate.

Cross‑Functional Collaboration

• Coordinate with Marketing, Logistics, Supply Chain, and Product teams to ensure customer needs are met.
• Share market feedback and competitive intelligence to influence product development and portfolio strategy.

Qualifications

• Bachelor’s degree in Wine & Hospitality, Business, Marketing, or related field (or equivalent work experience).
• 5+ years of experience in wine sales, ideally with both on‑trade (restaurants) and off‑trade (retail) exposure.
• Strong wine knowledge across multiple regions, styles, vintages, and price tiers.
• Demonstrated success in growing accounts, closing new business, and managing complex negotiations.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to build and manage a sales pipeline using CRM tools (e.g., Salesforce, HubSpot).
• Self‑motivated, organized, and results‑oriented with strong time management.
• Flexibility to travel regionally as required (estimating 2–4 days per week).

Preferred Skills & Experiences

• Certifications (e.g., WSET, Court of Master Sommeliers, sommelier accreditation) are a plus.
• Experience with e‑commerce or omnichannel wine sales is advantageous.
• Knowledge of import/export processes, pricing, and compliance.
• Multilingual abilities relevant to the market.

Competencies

• Relationship Building
• Strategic Thinking
• Negotiation & Persuasion
• Data‑Driven Decision Making
• Event Planning & Execution
• Customer‑Centric Mindset
• Adaptability & Resilience