VP, Campaign Management

HSBC; Singapore; On-site; SGD 130,000 - 160,000; Full time

Job summary

A global financial services organization in Singapore is seeking a VP, Campaign Management to lead the marketing efforts targeting the Super Affluent segment. This role includes developing integrated marketing strategies, analyzing campaign performance, and collaborating with stakeholders. Ideal candidates will have over 12 years of experience in financial services and a deep understanding of digital marketing trends.

Benefits

Continuous professional development

Flexible working

Inclusive and diverse environment

Qualifications

• Minimum 12 years of experience in Financial Services or customer/service-based institutions.
• Proven ability to lead content, consumer, and events marketing.
• Experience in data-driven marketing strategies.

Responsibilities

• Support revenue growth through integrated marketing activities.
• Develop and manage integrated marketing campaigns.
• Track effectiveness of marketing campaigns.

Skills

Marketing for Super Affluent segment

Analytical skills

Relationship building

Creative thinking

Digital marketing knowledge

Education

Degree in finance, analytics, or business studies

Job description

We are currently seeking a high calibre professional to join our team as a VP, Campaign Management.

In this role you will:

• Support revenue growth through the roll-out of integrated, data-driven marketing activities.
• Increase awareness, consideration and adoption of wealth amongst existing and new customers through full funnel integrated marketing strategy (Prime/Engage/Convert strategy and integration)
• Using competitive insights to identify and understand the financial needs and behavior of target segment, as part of the planning and on-going performance measurement of marketing campaigns
• Develop integrated marketing campaigns that include the utilization of online and offline media channels to generate awareness and drive engagement amongst prospective and existing customers.
• Manage Super Affluent events to build client engagement throughout the year and support Sponsorship events’ related workstreams
• Track the effectiveness of campaigns across the entire marketing funnel, by leveraging in-house measurement tools, attribution models and external brand tracking methodologies.
• Coordinate, analyze and manage on-going marketing performance and budget reporting.
• Work with various creative, media and digital agencies and manage and lead end-to-end campaign planning, evaluation and reporting.
• Be the engine of creative ideation on how to maximize the growth of this segment, working alongside the proposition, sales and product teams.
• Work closely with global stakeholders to be the nodal point of contact for strategic initiatives and events driven at a group level

To be successful you will need:

• Be an expert in managing marketing for the Super Affluent segment
• Proven ability to lead content, consumer & events marketing and demonstrates ongoing curiosity to learn new things both externally (digital marketing formats/technologies, industry trends) and internally (P&L, other LOBs)
• Highly analytical with keen interest in understanding behavioral, digital engagement/conversion and downstream customer metrics in order to form insights-led marketing strategy across the Full Funnel
• Agile and a self-starter with a passion for marketing and/or digital and able to work under pressure with a positive spirit
• Be a team player yet able to work independently and lead on projects
• Be able to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan
• Be creative & innovative with alternate options on delivering an effective Marketing plan
• Have a performance driven attitude and mindset
• Be energetic, versatile and be constantly ready to accept to perform duties beyond stated scope
• Have sound knowledge of integrated marketing especially digital and social marketing
• Modern Marketing professional with understanding of latest developments in the marketing and media world
• Understand the use of data and analytics in deriving customer value
• Degree level qualification in finance, analytic and/or business studies related discipline preferred
• Minimum 12 year broad based business experience within a Financial Service based institution, or an innovative customer/service based institution
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment

The chosen candidate for this role will be required to undergo enhanced vetting. Subject to local laws, this will require the individual to satisfactorily pass a series of additional checks as part of the recruitment process and on an ongoing basis, if appointed to the role. HSBC Group reserves its position with regards to any steps which it may take in relation to any material adverse findings which arise either when the checks are originally completed, and/or if relevant, on an ongoing basis.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.