Teamhead Marketing, Performance SEA & SG

PUMA Gruppe; Singapore; On-site; SGD 75,000 - 90,000; Full time

Job summary

A leading global sports brand is seeking a Teamhead for Marketing in Singapore. The successful candidate will implement strategic marketing initiatives, foster industry connections, and lead local teams to enhance brand value and engagement. Essential qualifications include a bachelor's degree in Communications or Marketing and 6-7 years of experience in Sports Marketing. This role requires strong strategic thinking and communication skills. Join a dynamic team that thrives on creativity and collaboration.

Qualifications

• 6-7 years of experience in Sports Marketing with deep industry knowledge.
• Proven expertise and well-established networks in the sports industry.
• Strong command of English; multi-lingual is a plus.

Responsibilities

• Implement integrated communication plans for the sports category.
• Foster industry connections for opportunities and brand value enhancement.
• Drive marketing initiatives aligned with Global and Southeast Asia brand narrative.
• Develop relations with Media, Personalities, and Athletes.
• Implement Go-To-Market strategies for driving traffic in DTC channels.
• Provide direction and development to local teams, assessing strengths and weaknesses.

Skills

Sports Marketing expertise

Data-driven marketing

Partnership management

Communication skills

Media relations

Network building

Education

Bachelor's degree in Communications/Marketing/Sports Management

Tools

MS Office (PowerPoint and Excel)

Job description

Teamhead Marketing, Performance SEA & SG

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Task 1: Implement integrated communication plans on sports category aligning with Global and SEA marketing seasonal initiatives and product stories.

Strategically phase and manage partnerships, ensuring impactful storytelling, efficient investment, and a data-driven approach to future-proof the category while overseeing partner acquisition and contract negotiations across the region.

Task 2: Foster and strengthen sports industry connections across the region to create new opportunities and enhance brand value. Oversee Sports Marketing agreements and operations, ensuring compliance with global policies and alignment with local financial frameworks. Regularly review and refresh the SEA portfolio to ensure relevance, impact, and alignment with business goals.

Task 3: Drive key marketing initiatives and implement integrated communication plans in Singapore to be aligned with Global and Southeast Asia brand narrative and conduct post campaign analysis. Campaigns to engage PUMA Singapore’s target audience and to drive brand elevation and affinity.

Task 4: Develop a network and build relations with Media, Personalities and Athletes in Singapore. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive brand exposure through effective seeding strategy. Be in tune with latest industry trends as well of updated digital / social media strategy.

Task 5: Develop and implement Go-To-Market strategies to help drive traffic and sell-through in DTC channels and drive brand confidence with Key Wholesale Accounts in Singapore.

Task 6: Provide functional direction and development to local Singapore teams and ensure the team’s capability and capacity to execute in accordance with set plans. Regularly assess team strengths and weaknesses and provide training and support where needed. Build effective reporting/feedback structure/platform, leverage best practices in Global/SEA region for countries to learn from each other to elevate overall presentation as well as improve/achieve business objectives continuously.

Education: Bachelor's degree in Communications/Marketing/Sports Management or relevant studied.

Professional: 6-7 years' experience in proven expertise in Sports Marketing with deep industry knowledge and a well-established network of contacts.

IT Skills: MS Office (PowerPoint and Excel knowledge is a must.)

Language Skills: English is a must, multi-lingual is a plus.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

There's so much to do and so much to see in South East Asia – like PUMA SEA

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!