Social Media Strategist

HOFT PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A vibrant interior design firm based in Singapore is seeking a passionate Social Media Strategist to enhance brand visibility across digital platforms. The role includes formulating social media strategies, managing platforms, and analyzing campaigns. Candidates should possess 1-2 years of experience in luxury branding and be proficient with tools like Canva and Photoshop. Strong copywriting skills and familiarity with both local and international markets are required. This position offers a nurturing environment for personal growth.

Qualifications

• 1-2 years’ experience in social media or digital marketing focused on luxury brands.
• Fluent in English with strong copywriting skills.
• Previous experience in luxury or boutique design industries is a plus.

Responsibilities

• Formulate and execute social media strategies aligned with business goals.
• Manage and monitor all social media platforms.
• Create and publish captivating content that resonates with the brand.

Skills

Social media metrics

SEO

Digital tracking tools

Copywriting

Content creation

Tools

Canva

CapCut

Lightroom

Photoshop

Illustrator

Job description

Job Highlights:

• Be part of a growing Interior Design Company
• Fun & nurturing environment. Great for personal growth!

Job Description:

Our boutique interior design company seeks an experienced and passionate Social Media Strategist to drive brand visibility and engagement across digital platforms. This role will focus on developing and implementing a comprehensive social media strategy aligned with business objectives and brand guidelines.

Responsibilities:

• Formulate and execute social media strategies that align with company goals, brand guidelines, and KPIs.
• Manage and monitor all social media platforms, including Facebook, Instagram, Tiktok, Little Red Book.
• Conduct in-depth research on trends and audience preferences in the luxury sector to recommend and incorporate new features that enhance brand engagement.
• Collaborate with designer and management teams to create, edit, and publish captivating content that resonates with our company brand and marketing strategy.
• Optimise SEO, web traffic metrics, and engagement across all platforms.
• Analyse social media campaigns, monitor performance, and provide monthly ROI reports.
• Engage with customers and followers, responding to inquiries and managing comments and reviews promptly.
• Ensure brand consistency across all social media channels.
• Contribute digital insights for new market expansion and support strategic planning and onboarding for these regions.
• Collaborate with franchise partners to advise on local social media campaigns and optimisation.

Job Requirements

• 1-2 years’ experience in a strategic social media and/or digital marketing role, with a focus on luxury brands or high-end markets.
• Proficient in social media metrics, SEO, and digital tracking tools.
• Enthusiastic about social media trends and digital technologies.
• Experience working with both local and international markets.
• Fluent in English with strong copywriting skills.
• Skilled in editing tools like Canva, CapCut, Lightroom, Photoshop, and Illustrator.
• Previous experience in luxury or boutique design industries is a plus.
• Strong knowledge of social and programmatic advertising, content creation, and conceptualisation.

How to Apply:

Please submit/email to [e-mail] an updated resume with your reasons for leaving past roles, last drawn salary, expected salary, and availability. Only shortlisted candidates will be notified.