Social Media Marketing Specialist

Bandwagon Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency in Singapore is looking for a social media content creator to craft engaging content across various platforms. The ideal candidate will have 2-3 years of relevant experience and a strong understanding of social media trends. Responsibilities include managing content, analyzing performance metrics, and engaging with clients. Benefits include comprehensive medical insurance and generous leave. Join a dynamic team and help shape compelling, resonant content.

Benefits

Medical & Dental insurance with 100% premium covered

Generous PTO/sick leave

Competitive remuneration based on experience

Qualifications

• 2-3 years of social media marketing experience.
• Strong understanding of social media trends and best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Create and manage engaging content for diverse social media platforms.
• Analyze performance metrics to optimize strategies.
• Liaise with stakeholders on content and marketing needs.

Skills

Social media platforms understanding

Communication skills

Analytical mindset

Problem-solving skills

Tools

Photoshop

Illustrator

Canva

Job description

What We’re Looking For

We’re seeking a high energy digital disruptor who can turn trends into tailored content that resonates across platforms. If you’re passionate about crafting magnetic content that captivates and entertains diverse audiences on popular social media platforms like Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat, etc., we want you!

Responsibilities

• Content Creation:Turn ideas into digital magic, scaling content for diverse audiences and platforms.
• Ideate and pitch original video content ideas that redefine digital norms.
• Represent Bandwagon as the lead social media person at relevant industry events.
• Trend Savvy:Stay attuned to social media trends in the region.
• Translate trends into tailored content that speaks volumes to our target audience.
• Platform Proficiency:Manage content across popular English and Mandarin social media platforms.
• Uphold and attain efficiency and effectiveness on owned platforms with consistent content evolution based on platform’s evolving best practices.
• Navigate platforms such as Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat, etc.
• Client Servicing:Proactively contribute marketing ideas and initiatives in line with the overall marketing efforts to meet client deliverables.
• Manage and service all assigned social media accounts
• Engage with the online community, respond to customer inquiries and feedback, and maintain a positive brand reputation across social media platforms.
• Create accounts on new social media platforms, developing a content strategy and building followers from scratch.
• Create and implement a plan for scheduling and organising content on the social media calendar.
• Adapt social media content and copies with the stylistic and cultural nuances of destination marketing platforms Little Red Book and WeChat.
• Establish a systematic schedule with team members for social media content gathering with all key events and campaigns activation.
• Plan and execute social media advertising and marketing promotional campaigns to drive client objectives.
• Liaise with internal and external stakeholders for alignment on social media content as well as marketing collaterals required for all key events and campaigns.
• Analyze social media performance metrics and KPIs to assess the effectiveness of campaigns, track audience engagement, and optimize content strategies.
• Other shared duties and responsibilities include, but not limited to,Attend all relevant meetings with client and key stakeholders,
• Digital media and platform planning,
• Copywriting,
• Updating websites and newsletters,
• Conceptualising and coordinating campaign photoshoots with venues,
• Selection of KVs for social media and marketing purposes,
• Key Opinion Leaders (KOLs) management and outreach,
• Coordinating on-ground activities for all key events and campaign activations,
• On-ground live coverage of key events and campaign activations on social media platforms,
• Undertaking any ad-hoc duties as required by the client and assigned by the management team.

Qualifications

Essentials:

• Strong understanding of social media platforms, trends, and best practices, particularly Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat.
• 2-3 years of social media marketing experience.
• Track record of running successful social media accounts for brands.
• Excellent written and verbal communication skills with a creative flair for storytelling and engaging content.
• Analytical mindset with the ability to interpret data, track performance metrics, and derive actionable insights to optimize social media strategies.
• Strong interpersonal skills and the ability to build relationships with influencers, partners, and collaborators within the community.
• Strong problem-solving and time management skills.
• Self-starter, adaptable, detail-oriented and team player.
• Organised, positive, and enthusiastic character.

Preferred:

• Knowledge in SEO to enhance content visibility.
• Experience in running ads on social media platforms.
• Proficiency in Photoshop, Illustrator, and Canva for additional design capabilities.
• Innovative mindset: Challenge the status quo and bring new ideas to the table.
• Ability to work in a fast-paced, high-energy environment and adapt quickly to changing priorities and deadlines.

Benefits

• Medical & Dental insurance with 100% premium covered.
• Generous PTO/sick leave.
• Competitive remuneration based on experience and qualifications.

This position is based in Singapore.