Social Media Marketing Manager

YES WE BUILD PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore is looking for a talented Social Media Marketing Specialist to lead their video-focused strategy across platforms like Instagram and TikTok. You will manage content planning, oversee video production, and analyze performance metrics, contributing to the brand's growth. A degree in Marketing or related field and 3-5 years of social media experience is required. Join a supportive team offering leadership opportunities and competitive salary based on experience.

Benefits

Leadership role with creative ownership

Opportunity for growth

Supportive team

Qualifications

• 3–5 years experience in social media marketing, especially with video.
• Strong understanding of TikTok trends and algorithms.
• Creative and strategic thinker with the ability to manage projects.

Responsibilities

• Develop and execute social media strategies focused on video content.
• Oversee the shooting, editing, and publishing of videos.
• Manage social media platforms including Instagram and TikTok.

Skills

Social media strategy

Video editing

Content planning

Performance analysis

Team management

Education

Degree/Diploma in Marketing or Communications

Tools

CapCut

Premiere Pro

Job description

• Develop and execute social media strategy with strong focus on video, Reels & short-form content

• Lead content planning for commercial kitchen equipment, café setups & F&B workflows

• Oversee shooting, editing and publishing of videos and posts

• Manage social media platforms: Instagram, Facebook, TikTok, YouTube Shorts

• Plan content calendar, campaigns & product launches

• Analyse performance metrics and optimise content for engagement & leads

• Work closely with sales, design & operations teams

• Manage and guide junior staff / interns (if any)

Requirements

• Degree/Diploma in Marketing, Communications or related field

• 3–5 years experience insocial media marketing (video-focused)

• Strong understanding of Reels, TikTok trends & algorithms

• Hands‑on experience with video editing tools (CapCut, Premiere Pro, etc.)

• Creative, strategic thinker with strong execution skills

• Able to manage multiple projects and deadlines

Good to Have

• Experience inF&B, café, hospitality or equipment industry

• Basic photography / videography knowledge

• Paid ads or influencer collaboration experience

What We Offer

• Leadership role with creative ownership

• Opportunity to shape brand presence in a niche industry

• Supportive team & growth opportunities

• Competitive salary based on experience