SOCIAL MEDIA MARKETING EXECUTIVE

CONTRACTOR KAKI PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Social Media Marketing Executive to lead strategic marketing campaigns. You will manage paid channels including Google Ads and Meta, driving lead generation and customer engagement. The ideal candidate has strong experience in multi-channel marketing strategies and analytics tools, along with excellent communication skills. This position is based in either the Serangoon or Woodlands office, which offers a vibrant working environment and opportunities for creative growth.

Qualifications

• Strong working experience in managing paid channels and digital marketing.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics.

Responsibilities

• Lead the strategic planning and execution of integrated marketing campaigns.
• Optimize campaigns for lead generation and customer acquisition.
• Measure and report campaign performance with actionable insights.

Skills

Meta Ads

Google AdWords

Google Analytics

Multi-channel marketing strategies

Marketing analytics tools

Project management

Communication

Job description

WORK PLACE is in either of our Serangoon or Woodlands offices. Serangoon office is 10 minute walk from Lorong Chuan MRT.

As a SOCIAL MEDIA MARKETING EXECUTIVE, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube) and other social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptualize and develop artwork for marketing materials on an ad‑hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad‑hoc tasks as assigned.

Skills and Qualifications:

• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi‑channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

WORK PLACE is in either of our Serangoon or Woodlands offices. Serangoon office is 10 minute walk from Lorong Chuan MRT.