Social Media Executive (Food Content)

EBB & FLOW PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a social media manager to oversee content management and support marketing activities. The ideal candidate will have a Bachelor’s degree in a relevant field, and 1-3 years of social media experience. Strong skills in digital storytelling and trend analysis are preferred. This role offers an engaging environment focused on creativity and community-building.

Qualifications

• 1-3 years of hands-on social media experience in F&B, lifestyle, or retail preferred.
• Fluent in English (written & spoken).

Responsibilities

• Own and maintain social media calendars for various brands.
• Research and tailor content trends for each brand.
• Track and report on social media performance against KPIs.

Skills

Social media management

Content creation

Trend analysis

Digital storytelling

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Photoshop

Adobe Premiere Pro

Social media platforms

Job description

What you’ll be doing

Social Content Management & Execution (65%):

• Own and maintain the social media calendars of various brands across platforms as brand guardian (Instagram, TikTok etc)
• Research and ride cultural and content trends, tailoring them for each brand.
• Create, capture, and edit content — from behind-the-scenes moments shot on iPhone to high-production campaigns alongside internal content and external agency teams
• Craft compelling captions, promotions, and activations that engage and convert
• Track and report on social performance against KPIs (engagement rate, reach, growth, conversions), using insights to continuously optimise content

Marketing Support (35%)

• Support marketing activities including but not limited to campaign planning, reporting, collateral updates, PR / influencer collaborations, event planning and finance admin
• Support internal and external stakeholder communications to ensure seamless marketing executions across channels and functions, aligned with brand and business goals

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of hands-on social media experience in F&B, lifestyle or retail preferred (agency or in-house)
• Fluent in English (written & spoken)

Who You Are

• A social-first creator with a passion for digital storytelling and building communities through content
• Adaptable and organised with strong content planning skills
• Keeps a finger on the pulse of trends in food and culture, locally and abroad
• Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights
• Passion for building brands with soul and personality
• (Bonus) If you’ve run or have an interest in AI content tools and/or paid social media marketing
• (Bonus) If you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro