Social Media Editor - Sports

Tatler Asia; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

A luxury media company in Singapore is seeking a Social Media Editor & Strategist to lead their sports social media presence. The ideal candidate will have over 5 years of experience managing social media accounts, strong storytelling and content creation skills, and a knack for audience growth. Responsibilities include developing social media strategies, publishing engaging content, and analyzing performance metrics. This role is crucial for building a thriving sports community and driving brand engagement.

Qualifications

• 5+ years of experience managing and growing social media accounts.
• Expertise in audience growth tactics and content optimization.
• Strong video and visual storytelling skills.

Responsibilities

• Lead and manage sports content on social media accounts.
• Develop a social media strategy to grow sports audiences.
• Create and publish high-quality, platform-native content.

Skills

Social media management

Content creation

Video storytelling

Data analytics

Audience growth strategies

Collaboration

Tools

Meta Business Suite

Sprout

Job description

Tatler Asia is seeking a strategic and creative Social Media Editor & Strategist to lead and grow our Sports presence on social media. This role is perfect for a dynamic digital storyteller who understands sports, audience growth, and platform trends, with a proven ability to create engaging, social-first content. You will shape and execute our social media strategy, leveraging insights, partnerships, and emerging tools—including AI—to drive reach, engagement, and revenue opportunities.

Key Responsibilities

• Lead and manage sports content on our social media accounts across Instagram, TikTok, Facebook, and emerging platforms.
• Develop and execute a best-in-class social media strategy to grow sports audiences, drive engagement, and enhance brand positioning.
• Create, edit, and publish high-quality, platform-native content (short-form video, reels, carousels, stories, and static posts) that resonates with sports fans and brands.
• Leverage data and analytics tools (Meta Business Suite, Sprout) to track performance, optimize content, and inform editorial, marketing, and commercial decisions.
• Collaborate with regional editorial, branded content, and commercial teams to ensure seamless integration of sports content across all touchpoints.
• Identify commercial opportunities for our sport social media accounts based on key audience and content insights.
• Experiment with AI-driven tools to enhance efficiency in content creation, copywriting, and audience engagement.
• Stay ahead of digital and social trends, identifying and proposing new growth opportunities, revenue streams, and innovative content formats.

Requirements

• 5+ years of experience managing and growing social media accounts, preferably in digital media, sports media, or at sports brands.
• Deep expertise in social media platforms, audience growth tactics, and content optimization.
• Strong video and visual storytelling skills, with experience in creating engaging short-form content (Instagram Reels, TikTok, YouTube Shorts).
• Proficiency in analytics tools (Meta Business Suite, Sprout) and ability to translate data into actionable insights.
• Experience in content marketing and branded content is a plus.
• Exceptional communication and collaboration skills, able to work effectively in fast-paced, evolving environments.
• A self-starter with a can-do attitude, eager to experiment, innovate, and drive impact.
• Experience with AI tools for content creation, audience analysis and productivity improvements.
• Background in luxury brand marketing, digital advertising, or influencer collaborations.

This role is at the heart of not only engaging our audience but also building a sports community that aligns with Tatler’s strategic vision for sustainable growth and monetization.

Location: Singapore/Phillippines/Malaysia

Interested parties please send full resume with expected salary to the HR Department via email, [e-mail]

Tatler Asia, the leading luxury media company in Asia. Its mission is to build, inspire and empower Asia’s most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.

For more information, visit https://tatlerasia.com/

Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.