Social Marketing Specialist

5G-Starlink Pte.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading marketing agency in Singapore is seeking a Social Marketing Specialist to drive content strategy and manage social marketing initiatives. The ideal candidate will have 5-8 years of experience in marketing with at least 3 years focused on social marketing, and will be responsible for providing insights on social trends and performance metrics. This role offers an opportunity to work collaboratively with agencies, ensuring impactful campaigns that resonate within the education sector.

Qualifications

• 5-8 years of experience in marketing/advertising with a focus on social marketing.
• Proficiency with social platforms and understanding behavioral trends.
• Agency experience with brands having passionate social communities.

Responsibilities

• Drive content strategy for social channels.
• Manage social marketing strategies and execution plans.
• Track and provide weekly reports on campaign performance metrics.

Skills

Social media strategy

Community management

Analytics

Creativity in marketing

Team collaboration

Education

Bachelor's degree

Job description

About the job Social Marketing Specialist

Responsibilities

• Drive content strategy for social channels
• Manage Education social marketing strategies and execution plans
• Work with agency to deliver timely rollout of plans, insights and performance reports
• Build creative briefs and manage campaigns to support our marketing initiatives to reach educators, parents etc
• Provide social intelligence and inspiration on integrated campaigns
• Provide regular updates on social trends, platforms, target audience behaviours, insights on key markets and other brands
• Track and provide weekly progress reports on campaign performance metrics and analytics to optimise social content performance

Requirements

• 5-8 years of experience in marketing/advertising with at least 3 years focusing on social marketing
• Proficiency with social platforms from strategic and feature based perspectives
• Heavy user of social platforms, intuitive understanding of behavioral and technology trends
• Agency experience on brands with brands passionate social communities
• Experience with all components of social: strategy, community management, analytics, handles, campaigns, real time moments, events, paid, talent, production and creative social tools
• Good understanding of creative and good taste/POV on creative work
• Great team player, proactive, hard worker, organized
• Proven track record of leading work that is best in class social and made an impact in culture
• Knowledge or experience of the education market a plus
• Bachelor's degree required. MBA or other professional degree a plus