Senior Social Marketing Manager, YouTube Marketing

Google; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading global technology company is seeking a Senior Social Marketing Manager for YouTube Marketing in Singapore. This role involves developing and executing social and influencer marketing strategies across APAC, particularly in key markets such as Japan and Korea. The ideal candidate will have at least 9 years of experience in social marketing, strong knowledge of the YouTube ecosystem, and fluency in regional languages. Join us to drive brand growth and campaign success.

Qualifications

• 9 years of experience in social and influencer marketing.
• Experience managing social marketing campaigns in the APAC region.
• Knowledge of the YouTube ecosystem.

Responsibilities

• Develop social marketing strategy for YouTube across APAC.
• Lead social campaigns for Creator, Shopping and Reputation products.
• Oversee paid social integration for APAC.

Skills

Social and influencer marketing

Cross-functional collaboration

Campaign management

Fluency in Japanese, Korean, Hindi, or Indonesian

Education

Bachelor's degree or equivalent practical experience

Job description

Senior Social Marketing Manager, YouTube Marketing

Google will be prioritizing applicants who have a current right to work in Singapore and do not require Google's sponsorship of a visa.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in social and influencer marketing (e.g., owned, earned and paid).

Preferred qualifications

• Experience managing social and influencer marketing campaigns and integrated go‑to‑market plans within the APAC region (e.g., India, South Korea, Japan, Indonesia or Southeast Asia).
• Knowledge of the YouTube ecosystem, creators and culture.
• Ability to develop and operate paid social boosting programs and data‑motivated influencer marketing programs.
• Experience working in a cross‑functional global organization, managing external agencies and vendor budgets.
• Fluency in Japanese, Korean, Hindi or Indonesian to interact within the APAC region.

About the job

In this role you will own, define and execute social and influencer marketing strategies that drive brand growth across South Korea, India, Japan, Indonesia and other markets. You will work with stakeholders across YouTube teams including Product Marketing, Go‑To‑Market, Legal and Communications to design and deliver campaigns and editorial content for Creators, Shopping and Reputation. You will lead cross‑product paid social boosting efforts in partnership with Media teams and own the Regional Influencer Marketing strategy, infrastructure and operation. You will oversee regional social activities, manage agency relationships and serve as the lead for reviews and approvals for Japan and Korea.

Responsibilities

• Develop social marketing strategy for YouTube across APAC, ensuring execution and driving various business objectives.
• Lead social campaigns and editorial content for Creator, Shopping and Reputation product areas, in partnership with local social marketing.
• Oversee paid social integration and influencer marketing strategy and operation for APAC, improving relationships with external agencies and vendors to enable marketing execution.
• Partner with Product Marketing, Go‑To‑Market and global brand and social teams to align regional activities with business objectives and drive brand growth.
• Oversee reviews and approval processes for key markets, for Japan and Korea social marketing initiatives.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.