Senior Performance Marketing Associate (Group Marketing)

Lumens Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading mobility services provider in Singapore is looking for a Group Performance Marketing Associate. The role focuses on delivering high-quality leads at efficient Cost Per Acquisition using various digital channels. The ideal candidate will possess 3-5+ years of performance marketing experience and a strong analytical mindset. Responsibilities include managing budgets, optimizing campaigns, and deriving insights from performance data. Join us in shaping a new era in mobility services with innovative strategies.

Benefits

Dynamic work environment

Opportunities for growth

Health benefits

Qualifications

• 3–5+ years of hands-on performance marketing experience with direct ownership of acquisition KPIs.
• Proven track record of scaling lead acquisition while reducing or maintaining CPA.
• Strong analytical mindset with experience using analytics tools.

Responsibilities

• Own end-to-end lead acquisition strategy and execution across paid digital channels.
• Take full ownership of CPA performance, actively managing trade-offs between scale, efficiency, and quality.
• Deeply analyze performance data across platforms and provide actionable insights.

Skills

Performance marketing experience

Analytical mindset

Proficient with Google Ads

Budget management

Tools

Google Ads

GA4

Meta Ads Manager

Job description

Performance Marketing Associate (Group Marketing)

Founded in 2014, Lumens Group is leading the transformation of the mobility industry in Singapore. We have successfully built one of Singapore's largest car fleets and expanded our offerings to personal and corporate leasing, purchasing and financing. As we enter a new phase, we're building an integrated ecosystem for merchants and consumers, driven by advanced technology and a mission to enrich everyday life. Now, we're on the lookout for a professional Group Performance Marketing Associate to join us.

Your Role on Our Journey

The Performance Marketing Associate is a commercially driven growth specialist responsible for delivering extraordinary lead acquisition at efficient and scalable Cost Per Acquisition (CPA) across all paid digital channels.

This role owns the full performance funnel—from traffic acquisition to qualified lead delivery—balancing volume, quality, and cost efficiency. The incumbent is expected to operate with high autonomy, deep analytical rigor, and strong experimentation discipline, translating data into decisive optimisations that directly impact revenue growth.

Success in this role is measured not by activity, but by results: lead volume, CPA improvement, conversion efficiency, and sustained channel scalability.

Key Roles and Responsibilities

Key Mandate & Accountability

• Primary mandate: Deliver high-quality leads at or below target CPA across all digital performance channels
• Direct accountability:
• Cost Per Acquisition (CPA)
• Lead quality and downstream conversion indicators
• Channel-level ROI and efficiency
• Secondary accountability: Funnel optimisation, experimentation velocity, and performance insights for leadership

1. Performance Acquisition Ownership

• Own end-to-end lead acquisition strategy and execution across paid digital channels including (but not limited to):
• Paid Search (Google)
• Paid Social (Meta, TikTok, YouTube, XHS)
• Display, Discovery, Programmatic, and retargeting platforms
• Plan, launch, optimise, and scale campaigns to consistently exceed lead volume targets while maintaining CPA discipline
• Proactively identify and unlock new acquisition opportunities, audiences, formats, and platforms

2. CPA & Budget Management

• Take full ownership of CPA performance, actively managing trade-offs between scale, efficiency, and quality
• Allocate and reallocate budgets dynamically based on real-time performance signals
• Build and maintain forecasting models for lead volume, CPA, and spend efficiency
• Partner closely with finance and leadership to justify spend increases through proven ROI
• Collaborate with product, UX, and content teams to optimise:
• Landing pages
• Lead forms and flows
• Creative-message-audience fit
• Drive continuous improvements in conversion rates (CVR) at every funnel stage
• Design and run structured A/B and multivariate tests across:
• Creative formats and messaging
• Audience segments and targeting logic
• Bidding strategies and optimisation events
• Landing page layouts and CTAs
• Establish clear hypotheses, success metrics, and post-test insights
• Institutionalise learnings into scalable best practices

5. Analytics, Reporting & Insights

• Deeply analyse performance data across platforms, attribution tools, and analytics stacks
• Build clear performance narratives for stakeholders - what’s working, what’s not, and why
• Deliver regular reporting on CPA trends, lead quality indicators, and growth opportunities
• Surface actionable insights that influence broader growth and go-to-market strategy

6. Cross-Functional Collaboration

• Work closely with Sales, DEC and Tech teams to align on lead quality definitions and feedback loops
• Partner with Creative and Content teams to continuously refresh and evolve ad creatives
• Collaborate with Tech on tracking, attribution, and funnel instrumentation

Your Day-to-Day Adventures

Daily Responsibilities

• 1. Performance Monitoring & Decision-Making
• Review daily performance dashboards across all paid channels before market open
• Track key metrics: spend, leads, CPA, CVR, CPC, ROAS proxy indicators, and lead quality signals
• Identify underperforming campaigns, ad sets, creatives, or audiences and take immediate corrective actions
• Make same-day budget reallocations to protect CPA and unlock incremental scale
• Adjust bids, budgets, and optimisation events based on live performance trends
• Pause, iterate, or scale campaigns with clear rationale tied to CPA efficiency
• Optimise targeting, placements, frequency, and pacing to maintain cost discipline at scale
• Actively manage retargeting and lower-funnel campaigns to improve blended CPA
• 3. Creative & Messaging Iteration
• Review creative performance daily to identify fatigue, drop-offs, or breakout winners
• Brief creative and content teams with data-backed insights, not subjective opinions
• Launch fresh creatives regularly to sustain performance velocity
• Test hooks, value propositions, CTAs, and formats in line with structured hypotheses
• Monitor landing page and lead-form conversion rates daily
• Flag anomalies or sudden drops in CVR and work cross-functionally to resolve issues
• Validate that tracking, pixels, and events are firing accurately at all times
• Weekly Responsibilities (Growth & Optimisation)
• 5. Performance Deep-Dives
• Conduct weekly channel-level and campaign-level performance reviews
• Identify CPA drivers, scale bottlenecks, and efficiency leaks
• Compare week-on-week trends to validate optimisation impact
• Present concise insights and recommendations to growth leadership
• Design and launch A/B tests across creatives, audiences, bidding strategies, and funnels
• Document hypotheses, success metrics, and learning outcomes
• Kill underperforming tests quickly and double down on validated winners
• Maintain a prioritised testing backlog aligned to CPA improvement
• 7. Budget & Forecast Management
• Track weekly spend against budget and lead forecasts
• Recommend budget increases or pullbacks supported by performance data
• Update short-term forecasts for leads, CPA, and spend efficiency
• Ensure spend pacing aligns with monthly and quarterly acquisition goals
• Monthly Responsibilities (Strategic & Cross-Functional)
• Reassess channel mix and contribution to total leads and CPA
• Identify opportunities to diversify or deepen channel investments
• Recommend new platforms, formats, or audience strategies for testing
• Sunset channels or tactics that no longer meet efficiency thresholds
• 9. Lead Quality & Revenue Alignment
• Review downstream lead performance with Sales / CRM teams
• Identify discrepancies between lead volume and lead quality
• Refine targeting and optimisation signals to improve quality-adjusted CPA
• Align acquisition strategy with revenue and lifecycle goals
• 10. Reporting & Stakeholder Communication
• Produce monthly performance summaries with clear narratives and outcomes
• Translate complex data into actionable business insights
• Clearly articulate what drove CPA changes - positive or negative
• Proactively flag risks, opportunities, and required interventions
• Always-On Responsibilities
• Maintain obsessive ownership of CPA and lead performance
• Stay current on platform updates, algorithm changes, and industry best practices
• Ensure compliance with brand, legal, and platform policies
• Continuously seek efficiency, scalability, and sustainable growth levers
• What This Role Does Not Do
• Does not wait for weekly reviews to fix daily performance issues
• Does not optimise for vanity metrics (clicks, impressions, reach without impact)
• Does not outsource accountability for CPA or lead quality
• What Excellence Looks Like
• CPA issues are anticipated, not reacted to
• Performance insights are proactive, not retrospective
• Testing is disciplined, fast, and repeatable
• The associate operates like an owner of a growth P&L, not a channel operator

What Makes You a Perfect Fit

Required Skills & Experience

Must-Have

• 3–5+ years of hands-on performance marketing experience with direct ownership of acquisition KPIs
• Proven track record of scaling lead acquisition while reducing or maintaining CPA
• Advanced proficiency in paid platforms (Google Ads, Meta Ads Manager, etc.)
• Strong analytical mindset with experience using analytics tools (GA4, attribution platforms, dashboards)
• High comfort level with budgets, forecasts, and performance trade-offs

Nice-to-Have

• Experience in high-growth, consumer internet, fintech, mobility, or marketplace businesses
• Exposure to CRM tools and lead lifecycle management
• Familiarity with marketing automation and audience segmentation strategies
• Outcome-obsessed: Measures success by business impact, not vanity metrics
• Commercially sharp: Understands unit economics and revenue implications
• Experiment-driven: Curious, structured, and fast-learning
• High ownership: Treats CPA and leads as personal KPIs, not shared ones

Performance Success Indicators (First 6–12 Months)

• Consistent achievement or over-achievement of lead targets
• Sustained improvement or stabilisation of CPA at scale
• Clear testing roadmap with measurable wins
• Strong trust from cross-functional stakeholders as the “go-to” acquisition expert

Ready to Drive the Extra Mile?

Send your resume that showcases your unique spark to us today. If your journey aligns with ours, we'll get in touch soon!

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Consumer Services

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