Senior Performance & Campaign Marketing Manager

Hispanic Alliance for Career Enhancement; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading technology company is seeking a Senior Performance Marketing Manager in Singapore. This role manages strategic marketing programs to generate qualified demand and ensure optimal customer experience. Candidates should have over 8 years of marketing experience, strong leadership, and knowledge of key marketing tools. Join the team to redefine work for organizations and their employees.

Qualifications

• 8+ years relevant experience in marketing.
• Depth of experience in managing full-funnel marketing programs.
• Strong communication skills for internal and external audiences.

Responsibilities

• Lead strategic planning with marketing teams.
• Design holistic marketing programs for business goals.
• Serve as optimization champion for marketing activities.

Skills

Strategic planning

Customer analytics

Omnichannel marketing

Leadership

Time management

Education

Bachelor's degree in Science, Business, Marketing, Public Relations, or Communications

Tools

Marketing Automation

Salesforce

Demandbase

Job description

Remote Work: No

Overview

At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about - locally and globally. We’ve only begun reimaging the future - for our people, our customers, and the world.

Let’s create tomorrow together.

The Senior Performance Marketing Manager facilitates the planning, execution, and ongoing management of strategic marketing programs in their designated region, with a specific focus on generating qualified demand leading to customer revenue. The position oversees the creation of goals, audience segmentation, multi-channel marketing mix, activation across channels, and measurement to ensure strategic program outcomes are achieved and the customer experience is optimal throughout their buying journey. This is a highly cross-functional leadership role requiring a business strategy mindset in addition to advanced knowledge in customer analytics, customer experience, and omnichannel marketing practices.

Responsibilities

• Leads strategic planning process in collaboration with several areas of marketing, including vertical and portfolio marketing, marketing analytics, and content strategists
• Designs holistic marketing programs in support of business goals which includes both online and offline activities
• Acts as key liaison for their designated region in the activation of marketing activities across various execution teams with a focus in marketing automation, as well as paid and organic media
• Consults with and participates in offline marketing activities in light of strategic marketing program plans and goals, such as events and telemarketing.
• Maintains customer-focused approach across all marketing practices within the region, acting as guide and governance for the region to ensure the customer’s experience with Zebra is always the highest priority.
• Serves as optimization champion, including contact database health and go-to-market creative, messaging, and experience.
• Leverages customer profile data and behavioral activity to spearhead sequenced programs that ultimately lead to right time, right message delivery.
• Oversees budget allocation specifically for digital demand generation marketing programs, ultimately accountable for the best use of these funds throughout the year.
• Collaborates with other program marketers throughout their region as well as globally to ensure ongoing learning and best practices.

Qualifications

• Bachelor's degree in Science, Business, Marketing, Public Relations, Communications or similar or equivalent work experience
• 8+ years relevant experience
• Depth of experience in strategic planning and ongoing management of full-funnel marketing programs in support of technically-advanced products & solutions
• Strong critical thinking and leadership skills in order to guide plans across multiple teams
• Solid customer analytics and marketing best practices knowlege
• Strong communication skills to relay strategic plans and results to internal and external audiences including senior management
• Working understanding of key marketing and sales tools including Marketing Automation, Salesforce, and intent data platforms such as Demandbase
• Understanding of important demand generation concepts such as contact and data management, lead management, and revenue performance management.
• Time management skills to manage multiple programs and priorities in a fast-paced environment
• Ability to take night calls with the global team based in the US, LATAM, and EMEA about 2 to 3 times a week.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.