Senior Marketing Executive South and Southeast Asia

Air New Zealand; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading airline is seeking a Senior Marketing Executive based in Singapore to drive regional marketing efforts across South and Southeast Asia. The successful candidate will contribute to marketing plans, manage campaigns, and maintain agency relationships to achieve brand objectives. This role involves a creative and commercially-driven approach, requiring effective communication with diverse partners and teams. Applicants must have existing work eligibility in Singapore and should embrace a culture of diversity and inclusion.

Qualifications

• Experienced marketer with a strong commercial focus.
• Proven ability to implement and optimize marketing campaigns.
• Strong interpersonal skills to manage diverse partnerships.

Responsibilities

• Contribute to SSEA regional marketing plan.
• Plan and implement marketing campaigns across channels.
• Manage day-to-day agency and partner relationships.
• Oversee campaign performance and budgets.
• Analyze market insights to inform initiatives.
• Ensure brand identity is reflected in communications.
• Support additional marketing initiatives as needed.

Skills

Commercial acumen

Creative thinking

Project management

Cultural collaboration

Job description

Kia ora!

Air New Zealand is continually capturing the worlds attention for its great culture customer service and innovations. Youll very quickly discover that we are all about our customers and our people.

To continue this success story and to grow and develop the business we are looking for a results driven commercially focussed marketer to join Air New Zealands South and Southeast Asia (SSEA) team as Senior Marketing Executive based in Singapore.

This role will play an important role partnering with the rest of the SSEA regional team to ensure we meet our ambitious targets across the region. The role will plan and deliver effective marketing activity across assigned SSEA markets partnering regularly with Tourism Boards Alliance partners Trade partners and marketing agencies.

For this role that offers lots of variety were looking for a commercially-strong marketer who also has a creative side. Working in a small hard-working team the successful candidate will be a collaborative team player who enjoys working with people of different cultures and juggling projects across an array of different countries.

Key responsibilities of the role

• Contribute to the SSEA regional marketing plan ensuring alignment with Air New Zealands regional strategy and delivery of annual revenue and brand objectives
• Plan implement and optimise marketing campaigns across consumer and trade channels to meet performance goals and strengthen brand metrics
• Effectively manage day-to-day agency and partner relationships including advertising media and tourism board partners ensuring campaigns are delivered effectively and efficiently
• Oversee campaign performance and budgets tracking ROI and identifying opportunities for optimisation and improvement
• Analyse customer and market insights to inform marketing initiatives and strengthen competitive positioning
• Collaborate with internal teams including Global Brand & Communications Digital and SSEA Online to deliver consistent and compliant marketing activity across all touchpoints.
• Act as a brand guardian ensuring Air New Zealands values and identity are reflected across all regional communications.
• Support other marketing initiatives and projects within the SSEA region as required.

This role may involve occasional international travel within the region and / or New Zealand.

Please apply via the link below on our careers website with your CV and Cover Letter.

You must have existing work eligibility to work permanently in Singapore to be considered for this role.

Applications close 08 / 12 / 2025.

Additional Information :

At Air New Zealand we are proudly committed to diversity equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset because while everything else we do in our operation can be replicated by our competitors it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds including those with a disability additional health and mental health needs and / or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua kia tina.

Seek to bring distant horizons closer. Once near seize them and make them your reality.

Remote Work : No

Employment Type : Full-time

Vacancy : 1