Senior Marketing Executive | Leads Generation | ID Firm - 0210

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading HR advisory firm is seeking a Senior Marketing Executive to develop comprehensive brand strategies and execute marketing campaigns. This role includes managing digital marketing efforts, supervising events, and leading a marketing team. The ideal candidate will possess a Bachelor's degree in Marketing or related fields and over 5 years of experience. Strong skills in digital marketing and campaign management are essential. This position offers a salary range of $3800 - $4500, with working hours from 9am to 6pm, 5 days a week.

Qualifications

• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing, brand strategy, and campaign management.

Responsibilities

• Develop and implement a comprehensive brand strategy.
• Design and execute strategic marketing campaigns.
• Expand the company’s digital footprint through SEO and SEM.
• Organize impactful interior design exhibitions and client events.

Skills

Digital marketing

Brand strategy

Campaign management

Team management

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Job description

Senior Marketing Executive

• Location: Ubi
• Salary: $3800 - $4500
• Working Hours: 5 Days | 9am – 6pm

Key Responsibilities

Branding & Strategy

• Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
• Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.

Marketing Campaigns

• Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
• Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.

Digital Marketing

• Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
• Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.

Content Creation

• Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
• Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.

Events & Public Relations

• Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
• Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.

Team & Budget Management

• Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
• Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing, brand strategy, and campaign management.

Key Performance Indicators (KPIs)

1. Brand Awareness
2. Lead Generation and Conversion
3. Digital Marketing Performance
4. Social Media Engagement
5. Content Effectiveness
6. Event and P-R Impact
7. Team and Budget Management

• Increase in brand recognition and market positioning efforts.
• Growth in social media followers and engagement metrics.
• Improvement in brand sentiment and customer feedback.

• Number of new leads generated through marketing campaigns.
• Conversion rate of leads to sales.
• Increase in website traffic and time spent on site by visitors.

• Improvement in SEO rankings and organic search traffic.
• Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).
• Growth in email marketing open rates and click-through rates.

• Increase in social media engagement metrics (likes, shares, comments).
• Number of inquiries and conversions originating from social media channels.

• Volume and frequency of content produced (blogs, videos, social posts).
• Engagement metrics for content, such as shares, comments, and views.

• Attendance and engagement at events and exhibitions.
• Media mentions and press coverage gained through P-R efforts.
• Partnerships and collaborations initiated with other brands or influencers.

• Achievement of team goals and projects on time and within budget.
• ROI on marketing spend, demonstrating cost-effectiveness and value for money.
• Team productivity and morale, measured through feedback and performance reviews.

Requirements

• Degree in marketing
• Prefer to have marketing experience in Interior Firm

Interested applicants may click apply or send your resume via WA to #85459936 (Liora) for faster response :)

Chow Zi Xin | EA R25157767

The Supreme HR Advisory | Reg No: 14C7279