Senior Marketing Executive (Interior Design Industry Exp)

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing advisory firm in Singapore seeks a Senior Marketing Executive to enhance brand visibility and drive engagement. Responsibilities include developing comprehensive brand strategies, executing effective marketing campaigns, and leading a creative team. Candidates should ideally have a marketing degree and experience in the interior design sector. The role promises a dynamic work environment with opportunities for professional growth and competitive compensation, with a salary range of $3800 - $4500.

Qualifications

• Bachelor’s degree in marketing or a related field.
• Experience in marketing, especially in an interior design firm is preferred.

Responsibilities

• Develop and implement a comprehensive brand strategy.
• Design and execute strategic marketing campaigns.
• Manage social media channels to increase engagement.
• Organize impactful interior design exhibitions and client events.
• Lead a marketing team to achieve collective goals.

Skills

Brand Strategy Development

SEO and SEM

Content Creation

Event Organization

Team Leadership

Education

Degree in Marketing

Job description

Senior Marketing Executive

Location: Ubi

Salary: $3800 - $4500

Working Hours: 5 Days | 9am – 6pm

Key Responsibilities

Branding & Strategy:

• Develop and implement a comprehensive brand strategy to establish as a preferred choice in the interior design market.
• Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.

Marketing Campaigns:

• Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
• Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.

Digital Marketing:

• Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
• Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.

Content Creation:

• Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
• Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.

Events & Public Relations:

• Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
• Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.

Team & Budget Management:

• Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
• Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.

Key Performance Indicators (KPIs)

1. Brand Awareness:

   • Increase in brand recognition and market positioning efforts.
   • Growth in social media followers and engagement metrics.
   • Improvement in brand sentiment and customer feedback.

2. Lead Generation and Conversion:

   • Number of new leads generated through marketing campaigns.
   • Conversion rate of leads to sales.
   • Increase in website traffic and time spent on site by visitors.

3. Digital Marketing Performance:

   • Improvement in SEO rankings and organic search traffic.
   • Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).
   • Growth in email marketing open rates and click-through rates.

4. Social Media Engagement:

   • Increase in social media engagement metrics (likes, shares, comments).
   • Number of inquiries and conversions originating from social media channels.

5. Content Effectiveness:

   • Volume and frequency of content produced (blogs, videos, social posts).
   • Engagement metrics for content, such as shares, comments, and views.

6. Event and P-R Impact:

   • Attendance and engagement at events and exhibitions.
   • Media mentions and press coverage gained through P-R efforts.
   • Partnerships and collaborations initiated with other brands or influencers.

7. Team and Budget Management:

   • Achievement of team goals and projects on time and within budget.
   • ROI on marketing spend, demonstrating cost-effectiveness and value for money.
   • Team productivity and morale, measured through feedback and performance reviews.

Requirements

• Degree in marketing
• Prefer to have marketing experience in Interior Firm

Tan Yen Zhen (Chen Yan Zhen) Reg No: R25138932

The SupremeHR Advisory Pte Ltd EA No: 14C7279