Senior Marketing Executive (Haircare - Davines & GHD)

EIG Dermal Wellness (S) Pte Ltd; Singapore; On-site; SGD 38,000 - 52,000; Full time

Job summary

A leading wellness company in Singapore seeks a Marketing Executive to drive brand growth and execute marketing strategies across various platforms. The ideal candidate will have at least a Diploma in Business Studies or Marketing, with a minimum of 3 years in relevant marketing roles, particularly in beauty or skincare. Strong communication skills and proficiency in tools like Canva and Microsoft Office are essential. Candidates must be prepared to work overtime and handle tight deadlines in a fast-paced environment.

Qualifications

• Minimum 3 years of relevant working experience in marketing, preferably within the beauty, skincare, or haircare industry.
• Candidate must possess at least a Diploma in Business Studies/Marketing or equivalent.
• Effectively bilingual, with strong interpersonal and communication skills.
• Strong analytical mindset; able to evaluate data and provide actionable insights.

Responsibilities

• Drive brand growth and expansion through marketing campaigns.
• Develop and implement integrated marketing strategies across various channels.
• Manage Public Relations and media relations to enhance brand visibility.
• Analyse and review the performance of marketing initiatives.

Skills

Bilingual communication

Analytical mindset

Creativity

Interpersonal skills

Results-oriented

Education

Diploma in Business Studies/Marketing

Tools

Canva

Capcut

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Photoshop

Illustrator

InDesign

Job description

Office directly connected to Paya Lebar MRT (Paya Lebar Square Office Tower)

• Drive brand growth and expansion by conceptualizing, developing, executing, and monitoring marketing campaigns, in close collaboration with Marketing, Education, and Business Development teams.
• Develop and implement integrated marketing strategies across retail, trade, digital, CRM, e-commerce, events and Public Relations.
• Formulate media and marketing strategies to drive brand awareness, engagement, and lead generation for B2B and B2C business.
• Develop and manage social media content calendar and strategies, including imagery and video creation, to drive storytelling, community engagement, and conversion.
• Manage Public Relations and media relations, including building strong relationships with press and key opinion leaders (KOLs) to secure publications and co‑create engaging content that strengthens brand visibility and credibility.
• Identify industry trends and best practices to plan, execute, and monitor campaigns, events, and marketing activations for the brand.
• Analyse and review the performance of marketing initiatives, providing regular reports and actionable insights for campaign improvements.
• Conceptualise and create communication materials, ensuring consistency with brand guidelines and positioning.
• Collaborate closely with sales teams, internal business units, and external partners to implement effective visibility and promotional strategies.
• Act as a key liaison for B2B customers, supporting their marketing and visual merchandising needs to strengthen partnerships.
• Propose pricing strategies and sales mechanics to encourage both sell‑in (distributor/retailer buy‑in) and sell‑out (consumer purchase).

Requirements

• Candidate must possess at least a Diploma in Business Studies/Marketing or equivalent.
• Minimum 3 years of relevant working experience in marketing, preferably within the beauty, skincare, or haircare industry.
• Effectively bilingual, with strong interpersonal and communication skills, and a pleasant personality.
• Results‑oriented, driven, and able to achieve targets and goals.
• Passionate about marketing, communications, technology, and sustainability.
• Strong analytical mindset; able to evaluate data and provide actionable insights to improve performance.
• Able to work independently under tight deadlines in a fast‑paced environment.
• Creative, detail‑oriented, proactive, and able to work effectively with people across all levels.
• Proficient in Canva, Capcut, Microsoft Word, PowerPoint, and Excel; knowledge of design software such as Photoshop, Illustrator, and/or InDesign will be an added advantage.
• Must be willing to work overtime / on weekends when required (e.g., events, live‑selling, activations, or campaigns).