Senior Marketing Executive

YouTrip; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Senior Marketing Executive for YouBiz. This role involves managing the complete marketing mix for B2B products, overseeing brand positioning, events, partnerships, and campaigns. The ideal candidate should possess 4–6 years of B2B marketing experience, strong project management skills, and a hands-on, data-informed approach. Join this fast-growing company as they innovate within the digital finance space.

Qualifications

• 4–6 years of B2B marketing experience, ideally in fintech, SaaS, or SME-focused businesses.
• Experience developing brand positioning or messaging frameworks.
• Proven track record managing partnerships or events end-to-end.

Responsibilities

• Own YouBiz brand positioning, messaging, and voice.
• Plan and execute presence at industry events.
• Manage and grow our affiliate and partner network.
• Execute seasonal and tactical campaigns.

Skills

B2B marketing

Project management

Brand positioning

Campaign execution

Communication

Data analysis

Job description

We are:

YouTrip is the leading and fastest‑growing multi‑currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi‑currency digital wallet. Now, YouTrip is the #1 multi‑currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast‑growing regional team as we push the boundaries of innovative fintech solutions.

We're looking for a Senior Marketing Executive to be the dedicated marketer for YouBiz. You'll own the full marketing mix for our B2B product – from partnerships and events to campaigns and product launches.

This is a hands‑on role for someone who thrives with autonomy. You'll be the sole marketer focused on YouBiz, working closely with our Sales team and cross‑functionally with the broader YouTrip marketing team.

What You’ll Do:

Brand & Communications

• Own YouBiz brand positioning, messaging, and voice
• Develop and maintain corporate communications and key messaging frameworks
• Ensure brand consistency across all touchpoints and channels
• Shape how YouBiz is perceived in the Singapore SME market

Events & Offline Channels

• Plan and execute presence at industry events (e.g., eCom expos, SME conferences)
• Explore new offline channels to reach SME decision‑makers
• Manage event logistics, collateral, and lead capture
• Measure and report on event ROI

Partnerships

• Manage and grow our affiliate and partner network
• Identify and onboard new strategic partners
• Negotiate partnership terms and track performance

Campaigns

• Execute seasonal and tactical campaigns (referral programs, cashback promotions)
• Coordinate cross‑marketing initiatives with YouTrip consumer brand
• Create campaign assets – landing pages, emails, social content

Product Marketing & Sales Support

• Support product launches and feature announcements
• Create sales enablement materials (decks, one‑pagers, case studies)
• Coordinate communications for product changes (e.g., migrations, updates)
• Gather market feedback to inform product roadmap

What We’re Looking For:

• 4–6 years of B2B marketing experience, ideally in fintech, SaaS, or SME‑focused businesses
• Experience developing brand positioning or messaging frameworks
• Proven track record managing partnerships or events end‑to‑end
• Strong project management – can juggle multiple workstreams independently
• Hands‑on executor – comfortable building campaigns, writing copy, managing vendors
• Data‑informed – uses metrics to prioritize and optimize, not just gut feel
• Excellent communication – can work effectively with Sales, Product, and external partners