Senior Marketing Executive

HIPVAN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic consumer-focused company in Singapore is seeking a Senior Marketing Executive to lead their marketing strategies and drive growth. The role emphasizes performance marketing, particularly for app installations and community engagement. Candidates should have over 5 years of experience managing creative teams and a proven record of successful paid marketing initiatives. This position involves overseeing a team of marketers, optimizing campaigns, and aligning strategies with business objectives.

Qualifications

• 5+ years of experience in leading marketing and creative teams.
• Proven track record in scaling brands with effective paid marketing.

Responsibilities

• Own the strategy for all marketing channels to drive growth.
• Lead and optimize paid acquisition campaigns with a focus on ROAS.
• Develop content engine and social community for brand loyalty.

Skills

Performance marketing

Paid acquisition

Leadership

Marketing analytics

Content marketing

Community building

Tools

Google Analytics

Meta Ads Manager

Job description

Job Summary

As a Senior Marketing Executive at HipVan, you will be responsible for leading digital and traditional marketing, communications, and branding efforts to drive customer acquisition and long‑term brand value.

We’re looking for a growth‑oriented leader who thrives at the intersection of data and creativity. This role places a strong emphasis on paid acquisition performance, app install campaigns, and content and community marketing. You will be expected to drive efficient growth with strong ROAS and make high‑impact decisions based on performance insights.

Job Description

• Own the strategy and execution for all marketing channels to drive top‑line growth for the country
• Lead and scale paid acquisition campaigns (Meta, Google, TikTok, affiliates, programmatic) with a strong focus on ROAS and CAC targets
• Drive app install campaigns and optimize performance across mobile channels
• Develop and grow HipVan’s content engine and social community to increase engagement, retention, and brand loyalty
• Leverage marketing attribution models and analytics to understand customer journeys and optimize multi‑channel performance
• Build and lead a team of high‑performing marketers across growth, content, creative, and social
• Create and launch integrated campaigns that communicate HipVan’s brand and product value
• Work cross‑functionally with product, CX, and leadership teams to align marketing strategies with business goals

Requirements

• Proven track record of scaling brands with high‑performing paid marketing campaigns
• Minimum 5 years of experience leading marketing and creative teams in consumer‑focused businesses
• Strong experience in performance marketing (especially app install, retargeting, and conversion‑focused campaigns)
• Deep understanding of attribution models (last‑click, multi‑touch, data‑driven) and how they impact budget allocation decisions
• Analytical mindset with expertise in marketing tools and dashboards (Google Analytics, Meta Ads Manager, MMPs, etc.)
• Experience with content marketing, influencer strategies, and community building
• Exceptional leadership and collaboration skills across disciplines