Senior Marketing Executive

Pan Pacific Van & Truck Leasing Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A commercial vehicle leasing company in Singapore is seeking a Senior Marketing Executive to manage promotional campaigns and branding initiatives. The ideal candidate has at least 2 years of marketing experience, strong communication skills, and a data-driven mindset. Key responsibilities include developing marketing strategies, tracking performance metrics, and managing social media content. Experience in the automotive industry is advantageous.

Qualifications

• Minimum 2 years of relevant experience in marketing.
• Proven hands-on execution in campaign management.
• Strong understanding of SEO/SEM and social media.

Responsibilities

• Propose promotional campaigns to improve brand positioning.
• Track key performance metrics and provide actionable insights.
• Develop social media content calendars.

Skills

Marketing execution

360° marketing strategies

Communication skills

Data-driven mindset

Multitasking

Basic design tools knowledge

Experience in automotive industry

Tools

Google Analytics

Meta Business Suite

Mailchimp

SendGrid

WordPress

Canva

Adobe Illustrator

Job description

Senior Marketing Executive

Job Requirements

• Minimum 2 years of relevant experience in marketing, with proven hands‑on execution in campaign management.

• Strong understanding of 360° marketing strategies, including SEO/SEM, social media, email marketing, content marketing, and offline channels.

• Strong written, visual, and interpersonal communication skills.

• Data‑driven mindset, proficient in using tools such as Google Analytics, Meta Business Suite, and other marketing dashboards to guide strategic decisions.

• Ability to multitask, manage timelines, and work independently in a fast‑paced environment.

• Knowledge of basic design tools (e.g., Canva, Adobe Illustrator) is advantageous.

• Prior experience in the commercial vehicle/automotive industry will be a strong plus.

Job Responsibilities

• Propose promotional campaigns and branding initiatives to improve vehicle utilization and brand positioning.

• Track key performance metrics (CTR, CPA, ROAS, conversions) and provide actionable insights for continuous optimization.

• Develop and manage social media content calendars to strengthen brand presence and engagement.

• Build and manage email marketing campaigns, including customer segmentation, automated workflows, and performance reporting using platforms such as Mailchimp and SendGrid.

• Update and maintain website content via CMS platforms (e.g., WordPress), ensuring SEO best practices are applied.

• Explore and implement retargeting and remarketing strategies to maximize customer acquisition and retention.

• Collaborate with internal teams (sales, after‑sales support, operations) to ensure marketing initiatives align with business objectives.