Senior Marketing Executive

Marketing Institute of Singapore (MIS), The; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing institution in Singapore is seeking a proactive Marketing Specialist to manage and execute comprehensive marketing strategies. The candidate will be responsible for creating marketing materials, managing social media channels, and planning digital marketing campaigns. Ideal applicants should have a diploma in marketing or a related field, along with at least two years of relevant experience. A strong understanding of digital tools and excellent communication skills are essential for success in this role.

Qualifications

• Minimum 2 years experience in a similar role.
• Proficient in content creation and market research.
• Familiar with digital/data tools.

Responsibilities

• Create and update marketing materials.
• Plan and execute email marketing strategies.
• Manage paid digital marketing campaigns.
• Track and analyze marketing performance metrics.
• Research and attend industry events.

Skills

Team collaboration

Creative thinking

Data analysis

SEO

Copywriting

Content creation

Education

Diploma in marketing and communications or related field

Tools

Google Analytics

CRM software

Job description

Job Description

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.

• Create and update marketing collaterals and communications materials
• Regularly update marketing database with new leads obtained from events and emails
• Utilise marketing automation software to bring leads into the marketing and sales funnel
• Plan, develop, and execute email marketing strategies
• Ensure consistent messaging and branding across all marketing channels
• Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.
• Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences
• Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok
• Manage SEO and SEM strategies with agency and ensure deliverables are met
• Manage website content and keep it up-to-date and running smoothly
• Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns
• Develop and update content for mobile apps
• Photography and/or videography for social media channels during events
• Manage marketing and events calendar
• Manage events from start to end
• Liaise and manage external vendors and suppliers
• Weekly competitor watch i.e. product offerings, price lists
• Daily news monitoring of industry trends
• Research upcoming industry events, attend events and present findings
• Keep up to date with industry best practices and regulations related to marketing and ensure compliance
• Manage marketing inventory of corporate premiums, and source for merchandise when needed
• Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

Requirements

• Min. Diploma in marketing and communications or a related field
• Minimum 2 years’ experience in a similar role (Experience in an agency would be an advantage)
• Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data
• Proficiency in content creation, market research and copywriting
• Self-starter with proactive and hands-on attitude
• Good writing and communication skills
• Strong communication and interpersonal skills
• Ability to work effectively in a team environment
• Basic understanding of marketing principles and strategies
• Strong attention to detail