Senior Marketing Automation Lead - APAC Platform & Growth

Visa; Singapore; Hybrid; SGD 100,000 - 130,000; Full time

Job summary

A global payments technology leader is seeking a Senior Manager, Marketing Automation Lead in Singapore. This individual contributor will lead the roll-out of a new Marketing Automation platform and will be the primary expert guiding internal teams and clients. Responsibilities include managing pipeline targets, developing go-to-market strategies, and creating standard practices for implementation. The ideal candidate has extensive experience with marketing automation platforms and will navigate both strategy and execution in a hybrid work environment.

Qualifications

• 9+ years of experience with marketing automation platforms.
• Experience in client-facing discussions.
• Understanding of API integration and data flows.

Responsibilities

• Lead the roll-out of the new Marketing Automation platform.
• Develop go-to-market positioning for Visa issuers and merchants.
• Manage pipeline targets and contribute to practice P&L.
• Build playbooks and best practices for country marketing teams.

Skills

Marketing automation platforms

Client pitching

Data flow understanding

Data privacy knowledge

Communication skills

Education

Bachelor’s degree in Marketing, Business, Data Science or similar

Tools

WebEngage

Marketo

HubSpot

Adobe

Job description

A global payments technology leader is seeking a Senior Manager, Marketing Automation Lead in Singapore. This individual contributor will lead the roll-out of a new Marketing Automation platform and will be the primary expert guiding internal teams and clients. Responsibilities include managing pipeline targets, developing go-to-market strategies, and creating standard practices for implementation. The ideal candidate has extensive experience with marketing automation platforms and will navigate both strategy and execution in a hybrid work environment.