Senior Marketing Associate

Lalamove EasyVan (SG) Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A technology logistics company in Singapore is hiring a Senior Marketing Executive to oversee planning and execution of integrated marketing campaigns across the customer lifecycle. The ideal candidate will have 3-5 years of relevant experience, a strong understanding of lifecycle marketing, and be proficient with data analysis. Responsibilities include managing end-to-end campaigns, collaborating across teams, and optimizing performance metrics. This dynamic role suits self-driven individuals comfortable in fast-paced environments.

Qualifications

• 3–5 years of experience in campaign or lifecycle marketing.
• Strong understanding of full-funnel and lifecycle marketing.
• Hands-on experience executing campaigns across multiple channels.

Responsibilities

• Plan and execute integrated marketing campaigns for users and drivers.
• Manage campaigns end-to-end and performance reporting.
• Collaborate with cross-functional teams on campaign strategy.

Skills

Campaign management

Analytical thinking

Data-driven decision making

Communication

Segmentation strategies

Education

Bachelor’s degree in Marketing, Business, Communications or related

Tools

CRM tools

Marketing automation tools

Job description

As a Senior Marketing Executive, you will be responsible for planning, executing, and optimising integrated marketing and loyalty campaigns across the full customer lifecycle for users and drivers.

This role focuses on who we target, when, and through which channel, ensuring campaigns are well‑segmented, data‑driven, and optimised for performance. You will manage campaigns end‑to‑end across owned and re‑marketing channels, working closely with content, product, and operations teams to deliver measurable outcomes.

This role requires strong execution discipline, analytical thinking, and comfort operating with data and performance metrics.

What you’ll do

• Plan and execute integrated marketing campaigns for both users and drivers.
• Drive marketing and loyalty campaigns across the full‑funnel marketing lifecycle, from acquisition to retention.
• Manage campaigns end‑to‑end, including planning, execution, optimisation, and performance reporting.
• Execute campaigns across multiple communication channels, including email, push notifications, in‑app pop‑ups, and other re‑marketing channels.
• Develop and manage segmentation strategies to support campaign targeting, testing, and analysis.
• Track, analyse, and optimise campaign performance, and monitor competitor campaigns to identify opportunities and gaps.
• Collaborate with cross‑functional teams on campaign strategy, execution, and alignment.
• Support the Marketing Manager in driving marketing initiatives and ensuring alignment across stakeholders.
• Assist with ad‑hoc marketing initiatives and projects as required.

What we seek

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• At least 3–5 years of experience in campaign or lifecycle marketing, with hands‑on ownership of integrated campaigns.
• Strong understanding of full‑funnel and lifecycle marketing, including acquisition, engagement, and retention.
• Hands‑on experience executing campaigns across owned and re‑marketing channels such as email, push, in‑app, or CRM tools.
• Proven ability to manage multiple campaigns simultaneously, balancing timelines, stakeholders, and performance targets.
• Comfortable working with segmentation, testing, and performance analysis to optimise campaign outcomes.
• Strong analytical skills, with the ability to translate performance data into actionable insights.
• Clear and effective communicator, able to work cross‑functionally and manage stakeholder expectations.
• Self‑driven and organised, with the ability to operate independently in a fast‑paced environment.

Preferred Qualities

• Experience in tech, logistics, marketplace, or platform‑based businesses serving multiple customer segments.
• Familiarity with CRM, marketing automation, or campaign management tools.
• Data‑oriented mindset with a strong interest in experimentation, testing, and optimisation.
• Strong attention to detail, particularly in campaign setup, targeting, and execution accuracy.
• Proactive and solutions‑oriented, with the ability to adapt quickly to changing business needs.
• Comfortable taking ownership while knowing when to elevate or align with the Marketing Manager.

To all candidates – Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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