Senior Manager Commercial Marketing

PIL Pacific International Lines; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global shipping company in Singapore seeks a Commercial Marketing Manager to develop effective marketing strategies and tools aligning with corporate objectives. The role includes overseeing content creation, fostering collaboration with internal teams, and mentoring staff. Candidates should have 8-10 years in marketing, a relevant degree, and proficiency in design tools. This position offers opportunities for professional growth within a dynamic and innovative environment.

Benefits

Opportunities for professional growth and development

Dynamic and collaborative environment

Qualifications

• 8–10 years of experience in marketing, ideally within shipping, logistics, or B2B services.
• Proven ability to produce professional-grade marketing materials.
• Strong understanding of sales processes and customer dynamics.

Responsibilities

• Develop compelling marketing materials to support commercial objectives.
• Collaborate with Corporate Communications for brand consistency.
• Mentor team members in marketing strategy and storytelling.

Skills

Marketing strategy development

Content creation

Customer engagement

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Adobe Creative Suite

Canva

CRM platforms

Job description

DRIVING CONNECTIVITY

Chart your Course with PIL

With over 55 years of leadership in the global shipping industry, Pacific International Lines (PIL) is looking for proactive individuals to drive innovation and sustainable shipping solutions. If you’re fueled by pioneering ideas, enjoy challenging the status quo, and are determined to make a significant impact, PIL wants you as a part of our dynamic community of maritime professionals.

At PIL, we provide local experiences with a global reach. With our headquarters in Singapore, and services offered at over 500 locations in 90 countries, you will have ample opportunities to work with colleagues from different cultures and communities.

Get On Board for a Dynamic and Purposeful Career.

The Commercial Marketing Manager is responsible for developing compelling marketing materials, brand‑aligned content, and sales enablement assets to support the company’s commercial objectives. This role strengthens the company’s commercial value proposition by equipping Sales and Customer Service teams with impactful tools that enhance customer engagement and drive revenue growth. The Senior Manager will collaborate closely with the Corporate Communications Department to ensure brand consistency, aligned messaging, and coordinated execution across all customer‑facing channels.

Key Responsibilities:

Marketing Strategy & Governance

• Establish commercial marketing frameworks, guidelines, and quality standards across global offices.
• Partner with Corporate Communications to ensure brand governance, alignment of messaging, and integrated campaign execution.
• Serve as the subject‑matter expert for commercial marketing, advising regional teams on best practices and effective customer engagement methods.

Campaign & Content Excellence

• Oversee content planning, production schedules, communication timelines, and global distribution of materials.
• Ensure digital‑ready formats and omnichannel usability (web, email, social, sales channels).

Cross‑functional Collaboration

• Work closely with Trade, Commercial, Customer Service, Pricing, Corporate Communications, and Digital teams to ensure messaging accuracy and strategic alignment.
• Drive adoption and usage of marketing assets across regional teams.

People and Capability Building

• Mentor team members in GCC in marketing strategy, visual storytelling, and commercial communications.
• Promote a customer‑centric culture and strengthen marketing competencies across commercial functions.

• Lead the development, design, and production of marketing collaterals including product brochures, trade lane highlights, customer presentations, service announcements, digital content, and campaign materials etc.
• Maintain updated and market‑ready marketing toolkits to support Sales and Customer Service teams globally.
• Conduct market, customer, and competitive research to ensure messaging is relevant and commercially impactful.
• Develop standardized templates and storytelling formats to ensure consistency across regional commercial teams.
• Ensure that all marketing deliverables reinforce the container line’s brand positioning and commercial strategy.
• Support the launch of new services, trade lanes, and commercial initiatives with integrated marketing assets.

MUST HAVE:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8–10 years of experience in marketing, ideally within shipping, logistics, transportation, or B2B services.
• Proven ability to produce professional‑grade marketing collaterals and customer‑ready content.
• Strong understanding of commercial operations, sales processes, and customer communication dynamics.
• Experience working with creative agencies, design teams, or in‑house creative production.
• Familiarity with container shipping services, trade lane dynamics, and commercial models is a strong advantage.
• Certifications in Digital Marketing, Content Marketing, or Brand Management.
• Proficiency in design or marketing tools (e.g., Adobe Creative Suite, Canva, CRM platforms).
• Training in storytelling, B2B marketing strategy, or customer engagement techniques.

Why Join Us:

• Be part of a leading global carrier with a strong focus on sustainability and innovation.
• Work in a dynamic and collaborative environment.
• Opportunities for professional growth and development.

Application Process:

To apply for this exciting opportunity, please submit your resume outlining your qualifications and experience to PIL Career Website.

About Us

Incorporated in 1967, Pacific International Lines (PIL) is ranked 12th among the world’s top container shipping lines and is also the largest home‑grown carrier in Southeast Asia. Based in Singapore, PIL is a global carrier with a focus on Asia, China, Africa, the Middle East, Latin America, Oceania, and the Pacific Islands.

Together with its affiliated companies Mariana Express Lines (MELL) and Malaysia Shipping Corporation, PIL serves customers at over 500 locations in more than 90 countries worldwide with a fleet of 100 container and multi‑purpose vessels.

Apart from the core liner shipping business, PIL also has several other business units such as container manufacturing, depot, and logistics services.

PIL strives to meet the needs of its customers by providing value‑adding services such as intermodal, breakbulk, and reefer services delivered on innovative technological platforms. With its focus on “Driving Connectivity” and commitment to achieving Net Zero by 2050, PIL aims to be an efficient, sustainable, and future‑ready shipping line.

Pacific International Lines (PIL) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.