Senior Executive (Performance Marketing) - 12 Months Contract

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail cooperative in Singapore seeks a performance marketing specialist proficient in managing paid media strategies across platforms like Google Ads and TikTok. Ideal candidates should have 3–5 years of relevant experience, strong analytical skills, and a collaborative spirit. Responsibilities include developing optimization strategies, executing A/B tests, and engaging with various business units to drive effective marketing results. Join our team to innovate and enhance our marketing initiatives.

Qualifications

• 3–5 years of hands-on experience in performance marketing.
• Strong analytical mindset with proficiency in Excel, Google Sheets, and Google Analytics.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Responsibilities

• Develop and execute full-funnel paid media strategies across multiple platforms.
• Monitor overall and channel-specific real-time data, implementing optimizations.
• Identify performance trends and deliver post-campaign reports to stakeholders.
• Execute A/B tests to improve campaign efficiency and outcomes.
• Propose AI-driven optimization projects for campaign management.
• Act as a strategic partner to marketing teams across business units.

Skills

Performance Enhancement

Targeting

Attention to Detail

AB Testing

Brand Management

Team Player

Marketing

Google Analytics

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools

Google Ads

Meta Business Suite

TikTok Ads Manager

Programmatic platforms

Excel

Google Sheets

Google Analytics

Job description

You will be required to:

• End-to-End Paid Media Ownership
• Develop and execute full-funnel paid media strategies across Facebook, Google Ads, TikTok, and The Trade Desk. Monitor overall and channel-specific real-time data, while implementing proactive optimizations to drive continuous improvement in spend efficiency and measurable business results
• Identify performance trends and propose data-backed recommendations for future campaigns when delivering Post-Campaign Reports (PCRs) to marketing stakeholders. Design performance dashboards that provide a clear narrative on campaign health and actionable insights for continuous improvement where needed
• Driving Data-Driven Insights & A/B Testing: Identify and execute A/B tests for FairPrice Group’s Business Units. These tests are essential for understanding optimal campaign elements, leading to more cost-efficient campaigns and directly contributing to Pillar 3 of our "Work, Build, and Spend Better" initiatives.
• AI for Performance Enhancement: Propose innovation projects by utilizing AI to improve overall performance. This includes identifying opportunities for AI-driven optimization in paid campaign management, audience targeting, and content
• Stakeholder Collaboration & Process Excellence: Act as a strategic partner to marketing teams of various Business Units by aligning paid media strategies with their specific goals. Continuously seek opportunities to innovate day-to-day workflows, ensuring executions are not only streamlined but also scalable across the organization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of hands-on experience in performance marketing.
• Deep proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager and Programmatic platforms.
• Strong analytical mindset with proficiency in Excel/Google Sheets and Google Analytics.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Digital-savvy with knowledge of retail, branding trends, and consumer insights.
• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and organizational skills.
• Adaptable and comfortable in a dynamic environment with evolving priorities.
• A collaborative team player with a proactive attitude to support various brand initiatives.
• Prior experience or interest in brand management or marketing would be advantageous.

Skills

• Performance Enhancement
• Targeting
• Marketing
• Attention to Detail
• Brand Management
• Team Player
• AB Testing
• Facebook
• Google Analytics