Senior Events Specialist

International Data Corporation Asia/Pacific Pte Ltd; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading data and consulting firm in Singapore seeks a Senior Event Specialist – Audience Development. This role is vital for driving delegate acquisition for events across Southeast Asia, blending strategic planning with execution to attract senior IT and business leaders. Candidates should possess a Bachelor’s degree, 3–5 years in B2B event marketing, and strong CRM knowledge. The ideal candidate is results-oriented, strategic, and a proven team leader. A hybrid work model and willingness to travel is key.

Qualifications

• 3–5 years of experience in B2B event marketing or audience acquisition.
• 2–3 years in a team leadership role.
• Proven track record of building and leading high-performance teams.
• Strong understanding of data-driven marketing approaches.

Responsibilities

• Drive delegate and attendee acquisition for IDC’s events across Southeast Asia.
• Develop and execute strategic acquisition campaigns.
• Collaborate with marketing, sales, and content teams for audience segmentation.
• Establish KPIs and performance tracking metrics.
• Oversee data management and CRM optimization.

Skills

B2B event marketing

Audience acquisition

Communication

Analytical abilities

Leadership

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s degree preferred

Tools

CRM systems (HubSpot, Salesforce, Marketo)

Job description

The Senior Event Specialist – Audience Development will be responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role blends strategic planning with hands-on execution, ensuring each event attracts a high-quality audience of senior IT and business leaders. The successful candidate will play a key role in enhancing event impact, meeting client and sponsor objectives, and strengthening IDC’s brand positioning in the region.

Responsibilities

• Act as senior specialist in the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
• Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
• Establish KPIs and performance tracking metrics for acquisition effectiveness.
• Oversee data management, CRM optimization, and quality control for audience lists.
• Provide insights and reporting on attendance trends, conversion rates, and engagement levels.
• Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or Communications (Master’s degree preferred).

• Experience: 3–5 years of experience in B2B event marketing or audience acquisition, including 2–3 years in a team leadership role.

• Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and proficiency in data-driven marketing approaches.

• Leadership: Proven track record of building and leading high-performance teams.

• Core Skills: Excellent communication, analytical, and leadership abilities.

• Mindset: Results-oriented, strategic, and collaborative.

• Travel: Willingness to travel 10–15% of the time for events across Singapore and Southeast Asia.

• Work Model: Hybrid role, based in Singapore.