Senior Associate (Growth, Partnerships & Strategy)

Changi Airport Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent aviation enterprise in Singapore seeks a dynamic individual passionate about digital marketing and partnerships. The role supports enterprise growth by planning acquisition programs within Changi's digital ecosystem. Responsibilities include enhancing digital sales through gamification, driving visibility for the digital ecosystem, and contributing to digital advertising initiatives. Ideal candidates possess a Bachelor’s degree and 2-4 years of relevant experience, with skills in project management and digital engagement strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field is required.
• 2-4 years of experience in digital marketing, campaign management, or partnerships needed.
• Strong understanding of digital engagement and gamification is essential.

Responsibilities

• Enhance value capture and digital sales referral through gamification initiatives.
• Drive the top-of-mind recall and visibility of Changi's Digital Ecosystem.
• Support digital advertising sales, including campaign execution and tracking.

Skills

Digital marketing

Project management

Stakeholder management

Analytical skills

Creativity

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premier Pro

Figma

Job description

Changi Airport Group (CAG) is the manager of Singapore Changi Airport, a leading air hub in Asia and one of the world's most awarded airports. As airport manager, CAG performs the key functions of airport operations, air hub development, retail and commercial activities, infrastructure development and airport emergency services. CAG also manages Seletar Airport, and through its subsidiary, Changi Airports International, it takes Changi's presence beyond Singapore's shores through consultancy projects and investments in foreign airports.

We are seeking a dynamic and motivated individual with a passion for the aviation industry and a strong interest in driving value creation through partnerships. This role will support our enterprise growth strategy by planning and executing acquisition programmes that maximise value capture for internal businesses within Changi's digital ecosystem.

A key focus will be strengthening our ecosystem strategy across digital channels such as the Changi App — managing visibility, driving adoption and engagement to ensure it remains a top‑of‑mind lifestyle and travel companion for all visitors to Changi Airport. The scope of work also includes supporting the growth of enterprise digital advertising sales, operationalising partnership collaborations, and gaining exposure to enterprise orchestration and strategic governance by supporting cross‑divisional digital initiatives, including the planning and management of internal forums and communications to enhance strategic alignment.

Responsibilities

• Enhance value capture and digital sales referral through gamification and other initiatives, focusing on experience design, performance tracking, user behaviour analysis, and continuous optimisation to maximise participation and satisfaction.
• Bring partnership initiatives to life through seamless activations, campaign rollouts, and reporting, ensuring every collaboration advances Changi's digital ecosystem growth strategies.
• Drive top‑of‑mind recall and visibility of Changi's Digital Ecosystem through sustained publicity, content updates, and outreach initiatives.
• Provide seamless content and operational support across enterprise marketing campaigns and product initiatives, ensuring all updates remain fresh, accurate, and impactful.
• Contribute to monetisation efforts by supporting digital advertising sales, including campaign execution, asset readiness, and performance tracking.
• Support steering/coordination efforts for our Digital Ecosystem to align & communicate our strategic priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in digital marketing, campaign management, or partnerships.
• Strong understanding of digital engagement, gamification, and cross‑channel marketing.
• Experience in content management, campaign execution, and digital channel optimisation.
• Excellent project management, communication, and stakeholder management skills.
• Analytical mindset with the ability to derive insights from campaign and user data.
• Creative flair with keen acumen on customer‑centricity.
• Proficiency in Adobe Photoshop, Illustrator, Premier Pro, Figma (or any other design/video editing software) would be a bonus.