Senior APAC Social & Influencer Marketing Lead

GOOGLE ASIA PACIFIC PTE. LTD.; Remote; SGD 80,000 - 120,000; Full time

Job summary

A leading technology company based in Singapore is looking for a seasoned marketing professional to spearhead social and influencer marketing strategies across the APAC region. The ideal candidate will develop campaign strategies that align with business objectives, manage extensive campaigns in partnership with local teams, and oversee influencer marketing initiatives. Strong experience in social marketing, agency relationships, and fluency in multiple languages relevant to the region is required.

Qualifications

• 9 years of experience in social and influencer marketing including owned, earned and paid.
• Experience managing APAC region campaigns and integrated Go-To-Market plans.
• Knowledge of YouTube ecosystem and creator culture.

Responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific.
• Lead campaigns and content for Creator, Shopping, and Reputation.
• Oversee paid social integration and influencer marketing strategy.
• Partner with Product Marketing and global teams for alignment.
• Oversee reviews and approvals for Japan and Korea.

Skills

Social marketing strategy development

Influencer marketing

Cross-functional collaboration

Agency relationship management

Fluency in Japanese

Fluency in Korean

Fluency in Hindi

Fluency in Indonesian

Education

Bachelor's degree or equivalent practical experience

Job description

A leading technology company based in Singapore is looking for a seasoned marketing professional to spearhead social and influencer marketing strategies across the APAC region. The ideal candidate will develop campaign strategies that align with business objectives, manage extensive campaigns in partnership with local teams, and oversee influencer marketing initiatives. Strong experience in social marketing, agency relationships, and fluency in multiple languages relevant to the region is required.