Sales Manager

BEECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A dynamic FMCG company located in Singapore is searching for a high-performing Sales Manager to enhance its retail presence across various outlets. This hunter role focuses on getting products listed and placed on shelves, negotiating pricing and promotions, and ensuring account retention. The ideal candidate has proven experience in FMCG or trade sales, strong B2B retail sales skills, and is target-driven. This opportunity offers a chance to significantly impact market presence and demands a motivated individual comfortable with face-to-face selling.

Qualifications

• Proven experience in FMCG, food manufacturing, or trade sales.
• Strong B2B / retail distribution sales background.
• Solid negotiation and closing skills with retailers and buyers.

Responsibilities

• Identify, visit, and onboard new retail outlets.
• Secure product listings and shelf space with shop owners.
• Achieve and exceed monthly sales revenue and outlet acquisition targets.

Skills

FMCG experience

B2B sales

Negotiation skills

Self-motivation

Target-driven approach

Job description

We are looking for a high-performing Sales Manager to aggressively expand our retail presence across supermarkets, minimarts, provision shops, convenience stores, and independent retailers.

This is a hunter role. Your core mission is simple:
Get our products listed, placed on shelves, and reordered.

Key Responsibilities

• Proactively identify, visit, and onboard new retail outlets across assigned territories
• Pitch and secure product listings and shelf space with shop owners, buyers, and purchasing managers
• Drive store-level negotiations on pricing, margins, promotions, and volume commitments
• Build and grow a strong retail distribution footprint for FMCG / food products
• Execute route-to-market and outlet expansion strategies
• Ensure proper product visibility, shelf positioning, and merchandising
• Monitor competitor products, pricing, promotions, and shelf presence
• Push sell-in volume, repeat orders, and account retention
• Achieve and exceed monthly sales revenue and outlet acquisition targets
• Maintain accurate sales reports, pipeline tracking, and forecasting
• Work closely with operations and supply chain teams to ensure timely delivery and replenishment

Requirements

• Proven experience in FMCG, food manufacturing, or trade sales
• Strong B2B / retail distribution sales background
• Comfortable with cold store visits and face-to-face selling
• Solid negotiation and closing skills with retailers and buyers
• Highly self-motivated, disciplined, and target-driven
• Able to work independently in the field
• Familiarity with Singapore’s retail trade landscape is a strong advantage