Sales Engineer (Industrial Automation)

PLC AUTOMATION PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading automation company in Singapore is seeking an Experienced Sales Engineer focused on developing new business in industrial automation. The role emphasizes cold calling, client relationship building, and achieving sales targets. Candidates must have a diploma in a relevant field and at least 2 years of direct sales experience, demonstrating persistence and technical understanding. The position offers a competitive salary with strong sales incentives, along with growth and training opportunities.

Benefits

Base salary + strong sales incentives

Clear growth path and ongoing technical training

Supportive team with engineering and technical backup

Qualifications

• Minimum of 2 years of direct sales experience in industrial automation or technical B2B products.
• Proven ability in cold calling and new business development.
• Confident communicator and results-oriented.

Responsibilities

• Actively generate new leads through cold calls, emails, and networking.
• Identify and qualify sales opportunities across manufacturing and industrial sectors.
• Prepare technical proposals and quotations for clients.

Skills

Cold calling

Strong communication skills

Persistence

Technical understanding

Education

Diploma in Electrical / Mechatronics / Engineering / Business Admin

Tools

PLCs

HMI

SCADA

Sensors

Industrial systems

Job description

We are looking for an Experienced Sales Engineer who is driven, disciplined, and confident in developing new business from the ground up. This role is not account management; it’s a hunting role that requires persistence, technical understanding, and strong communication skills. Cold calling, client visits, and follow-ups are core parts of this job. You’ll be responsible for identifying prospects, building relationships, and closing deals in industrial automation.

Responsibilities

Actively generate new leads through cold calls, emails, site visits, and networking.
Identify and qualify sales opportunities across manufacturing and industrial sectors.
Understand client requirements and propose suitable PLC, HMI, drive, and control solutions.
Prepare quotations, technical proposals, and follow through to deal closure.
Achieve monthly sales targets.

Requirements

• Diploma in Electrical / Mechatronics / Engineering / Business Admin (or similar).
• Minimum 2 years of direct sales experience in industrial automation or technical B2B products.
• Proven ability in cold calling and new business development (not account farming).
• Good understanding of PLCs, drives, SCADA, sensors, and industrial systems.
• Confident communicator, self-motivated, and results-oriented.

What We Offer

• Base salary + strong sales incentives.
• Clear growth path and ongoing technical training.
• Supportive team with engineering and technical backup.

Only candidates with proven sales hunting experience will be considered. This is a sales role (not engineering role).