Sales and Marketing Manager

DONA MANIS CAKE SHOP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A local bakery in Singapore is seeking a Sales and Marketing Manager responsible for developing strategic plans to achieve sales goals and managing the sales team. The ideal candidate will have over 5 years of experience in sales and marketing, demonstrating leadership skills and proficiency in CRM software. You will implement marketing campaigns and perform market analyses. If you are able to manage multiple projects and work under pressure, apply today.

Qualifications

• 5+ years of experience in sales and marketing, preferably in a managerial role.
• Strong understanding of CRM software and analytics.
• Excellent leadership, communication, and interpersonal skills.

Responsibilities

• Develop and execute strategic sales plans to achieve objectives.
• Lead and manage the sales team to meet or exceed targets.
• Create and implement marketing campaigns across various channels.

Skills

Sales strategy development

Team leadership

Customer relationship management

Marketing campaign management

Market research

Analytics

Education

Bachelor’s degree in Marketing or Business Administration

MBA preferred

Tools

CRM software

Digital marketing tools

Google Analytics

Job description

Job Description

Sales

• Develop and execute strategic sales plans to achieve company objectives.
• Lead and manage the sales team to meet or exceed sales targets.
• Identify new market opportunities and expand the customer base.
• Build and maintain strong, long‑lasting customer relationships.
• Analyze sales performance metrics and prepare reports for upper management.

Marketing

• Create and implement marketing campaigns across various channels (digital, print, social media, etc.).
• Manage branding, positioning, and messaging to align with business goals.
• Oversee market research and competitor analysis.
• Collaborate with product development and sales teams to align marketing strategies.
• Manage the marketing budget and ROI analysis.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven experience (5+ years) in sales and marketing, preferably in a managerial role.
• Strong understanding of CRM software, digital marketing tools, and analytics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work under pressure and manage multiple projects simultaneously.

Preferred Skills

Experience in [insert relevant industry, e.g., FMCG, tech, real estate].

Knowledge of SEO, SEM, Google Analytics, and social media marketing.