Regional Product Application Specialist (Earthmoving)

Caterpillar; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading global construction equipment manufacturer is seeking a knowledgeable professional to train sales representatives and provide ongoing technical support. The ideal candidate will have a Bachelor's degree in a relevant field, strong communication skills, and a proven track record in commercial roles. Responsibilities include creating product introduction plans, maintaining competitive knowledge, and mentoring junior staff. This position requires on-site presence and up to 50% travel within the Asia Pacific region.

Qualifications

• Ability to leverage customer needs to create customized solutions.
• Communicates effectively across various levels.
• Establishes and maintains healthy client relationships.
• Mentors others in technical knowledge.
• Applies critical thinking in decision-making.
• Negotiates successfully to achieve win-win outcomes.
• Delivers value-added services in sales.

Responsibilities

• Train district and dealer Sales Representatives on products and applications.
• Provide ongoing technical support for customer inquiries.
• Prepare introduction plans for new products.
• Build and maintain competitive product knowledge.
• Mentor less experienced employees.
• Act as a conduit for technical information.

Skills

Customer focus

Effective Communications

Relationship Management

Technical Excellence

Decision Making and Critical Thinking

Negotiation skills

Value Selling

Education

Bachelor's degree in Engineering, Business, Marketing, or a related discipline

Job description

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

What You Will Do

• Train the district and dealer Sales Representatives on product and application matters (product, services, applications value selling and relevant systems or software).
• Provide ongoing technical support to districts and dealers supporting the customers’ need for detailed technical/performance/application data give rise to dealer requests for assistance and with a “customer first” mentality.
• Prepare introduction plans for new products (NPI). Monitor progress on all elements of NPI and initiate corrective actions. Develop and maintain regional training activities in support of new product launches for your regions.
• Build and maintain up to date knowledge about competitive systems and machines and be able to promote Caterpillar value advantage to aid selling activities vs. each competitor.
• Act as a mentor for less experienced employees with respect to all facets of the role with particular emphasis on product service and application knowledge and Caterpillar systems knowledge.
• Be the primary conduit of technical information to and from the Product Group in support of key regional inputs and in development of business cases for the Unmet Customer Needs process.

What You Have:

Customer focus – Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Facilitates creation of the 'right' products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and ongoing feedback/improvement.

Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Communicates well downward, upward, and outward.
• Adapts documents and presentations for the intended audience.

Relationship Management – Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Creates opportunities to educate support teams on client priorities.
• Empowers others to establish collaborative, healthy relationships.

Technical Excellence – Extensive knowledge of assigned products and application.

• Mentors others to enhance their technical competence and its application to achieve more effective technical solutions.
• Provides effective solutions to moderate technical challenges through strong technical competence, effectively examining implications of events and issues.
• Advises others on the assessment and provision of all technical solutions.

Decision Making and Critical Thinking – Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Applies an assigned technique for critical thinking in a decision‑making process.
• Assists in assessing risks, benefits, and consideration of alternatives.

Negotiation skills – Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.

• Works to achieve win‑win in negotiations, rather than taking a win‑lose approach.
• Uses active listening and probing techniques to surface problems, issues, and interests.

Value Selling – Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

• Coaches others on the application of 'value selling' principles and practices.
• Delivers value‑added services to customers beyond delivery of a purchased product, technology or service consistently.

Top Candidate Will Also Have

• Bachelor's degree in Engineering, Business, Marketing, or a related discipline
• Proven track record in commercial roles, particularly in dealer and customer‑facing environments
• Strong understanding of regional industry dynamics
• Experience working in multinational corporations with cross‑cultural, global team collaboration

Additional Information

• This position requires working onsite five days a week
• Requires up to 50% travel within the Asia Pacific region

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced‑carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Posting Dates:

January 11, 2026 - January 25, 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.