Regional CRM Strategist — Multi‑Market Growth

ShopBack; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

ShopBack is seeking a Senior CRM Leader to own the regional engagement and retention strategy across APAC. You will set the vision for CRM, balance big-picture thinking with hands-on execution, and influence product, data, and marketing teams to deliver personalized, data-driven experiences at scale.

Based in Singapore or the APAC region, you will partner with country leads to craft localized lifecycle campaigns, establish governance, drive experimentation, and mentor junior marketers while

Qualifications

• 3–5 years of relevant experience in CRM, lifecycle marketing, or campaign management.
• Proven track record leading CRM initiatives across multiple markets.
• Strong strategic mindset with data-driven campaign design and hands-on execution.
• Proficiency in CRM platforms and marketing automation tools such as Braze, SFMC, or Iterable.
• Advanced analytical skills with data interpretation and reporting.
• Excellent stakeholder management and cross-team collaboration.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Proactive leader who drives results in a fast-paced environment.
• Thrives in dynamic, high-growth settings with adaptability.
• AI competency: demonstrated use of AI tools to improve workflows and productivity.

Responsibilities

• Define and own the regional CRM strategy.
• Act as trusted advisor to country marketing leads for localized lifecycle campaigns.
• Establish best practices, playbooks, and governance for consistent CRM execution.
• Partner with Product, Data, and Tech to shape tooling, automation, and personalization at scale.
• Lead regional performance reviews and translate data into actionable recommendations.
• Champion innovation and experimentation; pilot new CRM initiatives.
• Build stakeholder relationships across marketing, product, and commercial teams.
• Coach and mentor junior marketers to elevate regional CRM capability.

Skills

CRM strategy

Stakeholder mgmt

Analytics

Marketing automation

AI tools

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

ShopBack is seeking a Senior CRM Leader to own the regional engagement and retention strategy across APAC. You will set the vision for CRM, balance big-picture thinking with hands-on execution, and influence product, data, and marketing teams to deliver personalized, data-driven experiences at scale.

Based in Singapore or the APAC region, you will partner with country leads to craft localized lifecycle campaigns, establish governance, drive experimentation, and mentor junior marketers while