APAC B2B CRM Growth Leader: Acquisition & Activation

WISE ASIA-PACIFIC PTE. LTD.; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Wise Asia-Pacific Pte. Ltd. seeks a senior regional CRM owner to drive Wise Business growth across APAC. You will own a regional CRM roadmap, balancing acquisition, onboarding and activation with long-term customer value.

Collaborate with Sales on audience targeting, lead handover, and feedback, and connect Brand campaigns to relevant journeys. Lead end-to-end campaigns (email, push, in-app) with testing and QA, and work with Analytics to quantify impact and ROI.

Qualifications

• 5+ years CRM or lifecycle marketing experience with measurable outcomes.
• Experience leading a high-growth CRM team.
• Strong track record in cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning and execution of large-scale lifecycle campaigns.
• Customer-first mindset with deep segmentation understanding.
• Excellent written and verbal communication; ability to collaborate with senior stakeholders.
• Self-starter with autonomy and ownership of projects.

Responsabilités

• Own a prioritised regional B2B CRM roadmap across APAC.
• Partner with Sales on audiences, lead handover and follow-up.
• Connect ATL/Brand campaigns to lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys with tailored propositions and channels.
• Deliver end-to-end campaigns including segmentation, personalization, testing and QA.
• Collaborate with Analytics to measure pipeline, conversion and incremental impact.
• Own campaign prioritisation, calendar coordination, deliverability and standards compliance.

Connaissances

CRM lifecycle marketing

Cross-channel communications

Lifecycle campaigns

Data-driven decision making

Stakeholder management

Team leadership

Optimization and testing

Outils

SQL

Liquid

Email marketing platforms

Description du poste

Wise Asia-Pacific Pte. Ltd. seeks a senior regional CRM owner to drive Wise Business growth across APAC. You will own a regional CRM roadmap, balancing acquisition, onboarding and activation with long-term customer value.

Collaborate with Sales on audience targeting, lead handover, and feedback, and connect Brand campaigns to relevant journeys. Lead end-to-end campaigns (email, push, in-app) with testing and QA, and work with Analytics to quantify impact and ROI.