Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing

Shopee; Singapore; On-site; SGD 70,000 - 140,000; Full time

Job summary

Shopee is seeking a regional CRM professional in Singapore to build segmentation frameworks and drive data-driven campaigns. You will design budgets, pilot experiments, and scale initiatives that improve user lifecycle value across regions.

You will partner with Product and Engineering to integrate AI solutions, define KPIs, and ensure campaign precision. A strong analytical mindset and stakeholder-management skills are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field.
• Experience with data, insights, reporting templates, and data-driven solutions is a plus.
• Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides; LLM familiarity is a plus.
• Knowledge of A/B testing and ability to design experiments for hypothesis testing.
• Good communication and stakeholder management skills.
• Self-motivated, eager to learn and able to work independently or collaboratively.

Responsibilities

• Build user segmentation frameworks and design high-impact market initiatives for diverse lifecycle stages.
• Develop short- and long-term budget allocations with campaign mechanisms balancing growth and ROI.
• Pilot and scale experimental initiatives to boost user stickiness and ecosystem vitality.
• Advocate CRM strategies across regional and local teams and secure stakeholder buy-in.
• Design and execute robust A/B testing protocols to validate hypotheses.
• Analyze test results and user behavior to derive actionable insights and pivots.
• Collaborate with Product and Engineering to integrate AI/algorithmic solutions and define KPIs.
• Oversee deployment and optimization of automated campaigns across regions with precise targeting.

Skills

User segmentation

A/B testing

Data analysis

KPI design

Stakeholder management

Excel/Sheets mastery

LLM awareness

Education

Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field

Tools

Excel

Google Sheets

Google Slides

Job description

About The Team

The Regional CRM team is committed to driving active Shopee user growth, with the goal of maximising customer lifetime value. We achieve this through personalised customer journeys, tailored incentives, sophisticated data science models, and highly localised marketing strategies. In close partnership with both regional and local teams, we design and execute impactful initiatives that drive measurable results. Guided by a strong data-driven culture and an unwavering focus on innovation, we continuously refine campaign performance through rigorous testing and establish best-practice frameworks that scale across the region.

About The Team

The Regional CRM team is committed to driving active Shopee user growth, with the goal of maximising customer lifetime value. We achieve this through personalised customer journeys, tailored incentives, sophisticated data science models, and highly localised marketing strategies. In close partnership with both regional and local teams, we design and execute impactful initiatives that drive measurable results. Guided by a strong data-driven culture and an unwavering focus on innovation, we continuously refine campaign performance through rigorous testing and establish best-practice frameworks that scale across the region.

Job Description

• Build user segmentation frameworks and design high-impact market initiatives tailored to diverse lifecycle stages, directly fueling core business objectives
• Develop comprehensive short-term and long-term budget allocations, coupled with innovative campaign mechanisms that balance user growth with sustainable ROI
• Proactively pilot and scale experimental initiatives aimed at enhancing long-term user stickiness and overall ecosystem vitality
• Advocate for CRM strategies across regional and local teams, securing stakeholder buy-in and driving implementation of initiatives
• Design and execute robust A/B testing protocols to validate hypotheses and test new initiatives
• Analyse test results and user behaviors to form actionable insights and strategic pivots
• Partner with Product and Engineering teams to integrate cutting-edge AI and algorithmic solutions; define sophisticated KPIs to measure the success of innovative solutions
• Oversee the deployment and optimization of automated campaigns across regions; work with regional and local teams to ensure precision targeting and operational excellence

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, Statistics, or a related field
• Relevant experience in working with data, drawing insights, designing reporting templates, and forming practical data-driven solutions is a plus
• Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides. Hands‑on experience with LLM is a plus
• Knowledge of A/B testing and able to design experiments to conduct hypothesis testing
• Good communication and stakeholder management skills
• Self‑motivated and eager to learn, and have the ability to work both independently and collaboratively