Regional Senior CRM Associate

ShopBack; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

ShopBack is seeking a Senior CRM Leader to own the regional engagement and retention strategy across APAC. You will set the vision for CRM, balance big-picture thinking with hands-on execution, and influence product, data, and marketing teams to deliver personalized, data-driven experiences at scale.

Based in Singapore or the APAC region, you will partner with country leads to craft localized lifecycle campaigns, establish governance, drive experimentation, and mentor junior marketers while

Qualifications

• 3–5 years of relevant experience in CRM, lifecycle marketing, or campaign management.
• Proven track record leading CRM initiatives across multiple markets.
• Strong strategic mindset with data-driven campaign design and hands-on execution.
• Proficiency in CRM platforms and marketing automation tools such as Braze, SFMC, or Iterable.
• Advanced analytical skills with data interpretation and reporting.
• Excellent stakeholder management and cross-team collaboration.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Proactive leader who drives results in a fast-paced environment.
• Thrives in dynamic, high-growth settings with adaptability.
• AI competency: demonstrated use of AI tools to improve workflows and productivity.

Responsibilities

• Define and own the regional CRM strategy.
• Act as trusted advisor to country marketing leads for localized lifecycle campaigns.
• Establish best practices, playbooks, and governance for consistent CRM execution.
• Partner with Product, Data, and Tech to shape tooling, automation, and personalization at scale.
• Lead regional performance reviews and translate data into actionable recommendations.
• Champion innovation and experimentation; pilot new CRM initiatives.
• Build stakeholder relationships across marketing, product, and commercial teams.
• Coach and mentor junior marketers to elevate regional CRM capability.

Skills

CRM strategy

Stakeholder mgmt

Analytics

Marketing automation

AI tools

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

You will be the driving force behind ShopBack’s engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets.

What You'll Own

• Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.
• Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
• Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.
• Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale.
• Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.
• Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.
• Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.
• Coach and mentor junior marketers, elevating CRM expertise and capability across the region.

Essentials to Succeed

• 3–5 years of relevant experience in CRM, campaign management, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What’s in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting @shopback.com. ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!