Regional CRM Leader - Growth & Personalization

ShopBack; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Career growth

Winning team

Competitive compensation

Collaborative culture

Job summary

ShopBack is seeking a Senior CRM/Lifecycle Marketing Lead to own the regional CRM strategy across 13 markets. You will design data-driven, personalized campaigns and partner with Product, Data, and Tech to build scalable CRM tooling.

The role requires 5–8 years in CRM or lifecycle marketing in digital, tech, or e-commerce, with proven multi-market leadership and a strategic yet hands-on approach. You will mentor teammates, champion experimentation, and influence cross-functional leadership to

Qualifications

• 5–8 years of relevant experience in CRM or lifecycle marketing, ideally in digital/tech/e-commerce.
• Proven track record leading CRM initiatives across multiple markets with measurable impact on engagement and retention.
• Strategic mindset with ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills for reporting and translating insights into action.

Responsibilities

• Own regional CRM strategy and drive growth across 13 markets.
• Design and launch campaigns, build segmentation frameworks, and optimize flows.
• Establish CRM best practices and scalable playbooks across markets.

Skills

CRM strategy

Lifecycle marketing

Campaign design

Segmentation

Analytics

Stakeholder management

Leadership

Experimentation

Cross-market leadership

AI tools usage

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

ShopBack is seeking a Senior CRM/Lifecycle Marketing Lead to own the regional CRM strategy across 13 markets. You will design data-driven, personalized campaigns and partner with Product, Data, and Tech to build scalable CRM tooling.

The role requires 5–8 years in CRM or lifecycle marketing in digital, tech, or e-commerce, with proven multi-market leadership and a strategic yet hands-on approach. You will mentor teammates, champion experimentation, and influence cross-functional leadership to