Regional CRM Growth & Insights Associate

Shopee; Singapore; On-site; SGD 70,000 - 140,000; Full time

Job summary

Shopee is seeking a regional CRM professional in Singapore to build segmentation frameworks and drive data-driven campaigns. You will design budgets, pilot experiments, and scale initiatives that improve user lifecycle value across regions.

You will partner with Product and Engineering to integrate AI solutions, define KPIs, and ensure campaign precision. A strong analytical mindset and stakeholder-management skills are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field.
• Experience with data, insights, reporting templates, and data-driven solutions is a plus.
• Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides; LLM familiarity is a plus.
• Knowledge of A/B testing and ability to design experiments for hypothesis testing.
• Good communication and stakeholder management skills.
• Self-motivated, eager to learn and able to work independently or collaboratively.

Responsibilities

• Build user segmentation frameworks and design high-impact market initiatives for diverse lifecycle stages.
• Develop short- and long-term budget allocations with campaign mechanisms balancing growth and ROI.
• Pilot and scale experimental initiatives to boost user stickiness and ecosystem vitality.
• Advocate CRM strategies across regional and local teams and secure stakeholder buy-in.
• Design and execute robust A/B testing protocols to validate hypotheses.
• Analyze test results and user behavior to derive actionable insights and pivots.
• Collaborate with Product and Engineering to integrate AI/algorithmic solutions and define KPIs.
• Oversee deployment and optimization of automated campaigns across regions with precise targeting.

Skills

User segmentation

A/B testing

Data analysis

KPI design

Stakeholder management

Excel/Sheets mastery

LLM awareness

Education

Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field

Tools

Excel

Google Sheets

Google Slides

Job description

Shopee is seeking a regional CRM professional in Singapore to build segmentation frameworks and drive data-driven campaigns. You will design budgets, pilot experiments, and scale initiatives that improve user lifecycle value across regions.

You will partner with Product and Engineering to integrate AI solutions, define KPIs, and ensure campaign precision. A strong analytical mindset and stakeholder-management skills are essential.