Regional CRM & Campaign Strategist

Merkle Italia

Singapore

On-site

SGD 90,000 - 130,000

Full time

14 days+

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

Dentsu Singapore is seeking a market-savvy CRM strategist to bridge regional direction and local execution across the SEAO engagement. The Local Strategy Lead translates the regional CRM playbook into market-relevant campaign strategies, adapting personas, moments, and channel approaches to reflect local consumer behaviour.

You will collaborate with the Regional Strategy Lead to create structured briefs, align on creative direction, and ensure campaigns meet local market requirements and KPIs,

Qualifications

Experience with multi-channel campaign execution on Adobe Campaign.
Ability to translate regional CRM playbooks into market-specific strategies.
Experience designing lifecycle and trigger-based communications across multiple channels.

Responsibilities

Local Playbook Adaptation: tailor regional CRM playbook to reflect local nuances.
Creative Briefing & Regional Alignment: translate regional direction into structured briefs.
Local Ecosystem & Channel Enablement: understand client business, channels, and tools to inform strategy.
Feedback Loop & Insight Sharing: channel local insights to regional team.
Campaign Performance & KPI Ownership: drive engagement/conversion metrics and optimization.
Test & Learn Execution: define experiments to improve personalization and channel effectiveness.

Skills

MarTech proficiency

Local market knowledge

Analytical mindset

Customer engagement

Industry background

Collaboration & change management

Relevant experience (CRM)

Tools

Adobe Campaign

Job description

You will collaborate with the Regional Strategy Lead to create structured briefs, align on creative direction, and ensure campaigns meet local market requirements and KPIs,

Get your free, confidential resume review.

or drag and drop your file here.