Regional Associate Director - Performance

Publicis Groupe Singapore; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading communication and marketing firm in Singapore seeks an Associate Director to spearhead always-on digital media campaigns across APAC. This role encompasses performance leadership, innovation in product adoption, and strategic support for client objectives. The ideal candidate possesses 6-8 years of experience in a media agency, excels in performance marketing, and demonstrates strong analytical and leadership capabilities. Join us to enhance client outcomes through data-driven strategies in a vibrant team environment.

Qualifications

• 6-8 years of experience in a media agency, preferably on major regional client accounts.
• Proven success in managing performance campaigns across APAC markets.
• Strong understanding of martech platforms and digital media.

Responsibilities

• Lead always-on performance campaigns across APAC for a global brand.
• Guide budget allocation and creative optimizations to maximize ROI.
• Ensure effective measurement and analytics in campaigns.

Skills

Performance marketing expertise

Analytical skills

Media terminology understanding

Presentation skills

Team leadership

Problem-solving

Tools

GA4

Adobe Analytics

CDPs

Adobe Suite

MMP (Branch or Firebase)

Job description

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!

The Associate Director will lead Always-On demand generation for a global hospitality brand across APAC while serving as a Centre of Excellence, ensuring best-in-class digital performance, seamless adoption of new solutions, and operational excellence across campaigns and platforms.

Key Responsibilities:

Always-On Performance Leadership

• Lead always-on performance campaigns across APAC, including search, app, and social, ensuring continuous optimization for efficiency and effectiveness.

• Guide strategic decisions on budget allocation, targeting, and creative optimization to maximize ROI.

• Draw critical analysis from data, is resourceful by gathering other relevant viewpoints, identifies important issues, and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets or client's brief/ request

• Accountable for results and reporting, which can in part be defined as mediaplanning; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.

• Integrates data and information from variety of sources; makes well-reasoned conclusions and develops a solid plan of action

Innovation & Product Adoption

• Champion adoption of new products and solutions from key partners (e.g., Google, Meta, etc), ensuring client remains at the forefront of digital capabilities.

• Drive test-and-learn initiatives aligned with the global learning agenda.

GlobalBest Practices &Digital Projects

• Oversee account-wide projects, including audience data adoption, platform onboarding, and workflow efficiency improvements.

• Ensure effective use of measurement and analytics partners, from campaign-level tracking to overall governance.

• Maintain expertise in digital campaign planning and activation, ensuring proper measurement frameworks, governance, and setup processes.

• Develop and enforce best practices across APAC markets.

Team Management & Resource Allocation

• Manage both local headcounts and offshore activation resources.

• Ensure effective resource allocation, identify workflow gaps, and implement process improvements.

• Mentor and develop team members to foster a high-performance culture.

Strategic Support

• Partner with Team Lead on briefs and media presentations, providing digital planning expertise. Support adjacent business units with strategic input and governance oversight and performance media.

Cross-Team Collaboration

• Work laterally with Brand and Media/Loyalty team leads to ensure alignment and synergy in media principles and measurement approaches.

• Act as a key liaison between APAC and global teams for digital innovation and governance.

Qualifications

• 6-8 years of experience in a media agency, preferably with prior experience working on major regional client accounts.

• Proven track record in managing performance or always on campaigns across APAC markets. Conversant with digital media and able to think across the whole media mix.

• Strong understanding of martech platforms (GA4, Adobe Analytics, CDPs).

SKILLS & COMPETENCIES

• Expertise in performance marketing (Search, App, Social) with strong understanding of media terminology & concepts.

• Attention to detail and numeracy, and strong analytical skills to interpret data and drive insights.

• Strong knowledge of measurement and digital analytic partners and martech platforms – specially Adobe Suite, IAS, and GA4. Hands on experience on app campaigns and MMP (Branch or Firebase) a bonus.

• Skilled at presenting complex digital strategies in a clear, compelling manner.

• Ability to lead and inspire teams across multiple markets, skilled in workflow optimisation, with strong problem-solving and decision-making capabilities.

• Excellent communication skills, and the ability to manage cross-function and cross-region.

• Intermediate knowledge of SEO and One Search, plus.