Public Relations Officer

PICK UP SIX PRIVATE LIMITED; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic company in Singapore is seeking a Public Relations Officer (PRO) to manage and maintain a positive public image. The role involves developing communication strategies, handling media relations, engaging with the public, and executing corporate events. Candidates should have proven experience in public relations, excellent communication skills, and the ability to handle crises effectively. This position offers the chance to work with various stakeholders and enhance the company's brand reputation.

Qualifications

• Proven experience in public relations, media relations, or corporate communications.
• Excellent written and verbal communication skills.
• Strong interpersonal and networking abilities.

Responsibilities

• Develop and maintain relationships with journalists and media outlets.
• Serve as the primary spokesperson for the organization.
• Monitor public perception and respond to potential PR issues.

Skills

Public relations

Media relations

Crisis management

Networking

Social media management

Job description

Job Description: Public Relations Officer (PRO)

Job Summary

A Public Relations Officer (PRO) is responsible for managing and maintaining a positive public image for a company, organization, or individual. They develop communication strategies, handle media relations, create press materials, and engage with the public to enhance brand reputation.

Key Responsibilities

1. Media Relations

• Develop and maintain relationships with journalists, media outlets, and influencers.
• Draft and distribute press releases, media kits, and news articles.
• Arrange and coordinate press conferences, interviews, and public appearances.

2. Public & Stakeholder Communication

• Serve as the primary spokesperson for the organization.
• Respond to media inquiries and public concerns professionally.
• Develop speeches, presentations, and public statements for executives and stakeholders.

3. Crisis Management

• Monitor public perception and respond to potential PR issues.
• Develop crisis communication plans to manage reputational risks.
• Handle negative press and public relations challenges effectively.

4. Content Creation & Social Media Management

• Develop engaging content for websites, newsletters, and social media platforms.
• Manage and grow the organization’s social media presence.
• Monitor trends and analyze public engagement metrics.

5. Event Planning & Community Engagement

• Plan and execute corporate events, sponsorships, and public outreach programs.
• Represent the company at industry events, networking functions, and community initiatives.
• Foster partnerships with key stakeholders, including government agencies and nonprofits.

6. Brand Management & Strategy

• Ensure brand messaging and corporate identity are consistent across all channels.
• Conduct market research to gauge public perception and suggest improvements.
• Collaborate with marketing teams to align PR efforts with overall business goals.

Required Skills & Qualifications

• Proven experience in public relations, media relations, or corporate communications.
• Excellent written and verbal communication skills.
• Strong interpersonal and networking abilities.
• Crisis management and problem-solving skills.
• Proficiency in social media management and digital marketing tools.
• Ability to work under pressure and handle multiple tasks simultaneously.

Preferred Qualifications

• Experience in a specific industry (entertainment).
• Knowledge of public relations software and media databases.
• Certifications in PR or Communications (e.g., APR certification).