Product Marketing Senior Analyst

Whirlpool Corporation; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global leader in home appliances seeks a Marketing Manager in Singapore to formulate strategies and implement marketing plans for growth. The ideal candidate will have a degree in marketing or business, with at least 5 years of experience in consumer marketing. Responsibilities include P&L management, market research, and collaboration with various teams to launch new products effectively. The role requires strong communication skills and expertise in integrated marketing communications.

Qualifications

• Minimum 5 years of marketing experience, preferably in the consumer appliances or retail industry.
• Proven track record in integrated marketing communications.
• Exceptional organizational and multitasking skills.

Responsibilities

• Formulate marketing strategies to drive market share.
• Monitor inventory and manage demand planning.
• Measure and analyze performance of marketing campaigns.

Skills

Integrated marketing communications

Brand building

Event management

Time management

Communication skills

Problem-solving abilities

Education

Degree in marketing or business disciplines

Tools

Adobe Creative Suite

HTML

CSS

JavaScript

Job description

Responsibilities

• Formulate marketing strategies and implement marketing plans to drive business and market share position and penetration
• Responsible for P&L for all categories
• Carry out regular market research and benchmarking to translate product needs and brand positioning into activity requirements and opportunities for profitable growth across all drivers.
• Provide insights to centralized category marketing team to create suitable products and to maximize our competitive advantage
• Work closely with management, sales, branding, technical teams, regional offices, factories and OEM suppliers to follow through product development process and ensure the smooth execution of product go to market plans
• Prepare new product launch and execute go to market plans including price, distribution and promotions
• Provide regular product and price benchmarking activities, alter price and promotion plans to achieve business objectives
• Monitor inventory and be a key member of the demand planning process. Run promotions for slow moving inventory if necessary
• Responsible for annual brand marketing plan and development, including website, social media, e-channels and associated marketing tools that improve awareness, product exposure, and customer engagement in the digital
• Create online and offline marketing materials according to the brand style guidelines. Communicate with advertising or media agencies to monitor the delivery of production
• Measure and analyze performance of all marketing campaigns (ROI and KPIs) as well as use hindsight to consider future campaigns
• Work closely with category marketing team to translate product features into consumer language
• Work closely with different sales teams to cater sales needs and leverage marketing tools to maximize sales impact
• Active Involvement on key Atrium Events & Store POSM management

Education

Degree holder in marketing or business disciplines.

Experience

• Minimum 5 years marketing experience, preferably in consumer appliances or retail industry
• Proven track record and solid functional expertise in integrated marketing communications including brand building, event management, collateral development, copywriting, printed production, video production, website and social media promotion.
• Knowledge in design softwares like Adobe Creative Suite (InDesign, Illustrator, Photoshop) and, basic knowledge in HTML, CSS, and JavaScript development and constraints is a plus
• Exceptional organizational, time management, and multitasking abilities.
• Excellent written and verbal communication skills.
• High level of discretion and professionalism.
• Strong problem-solving and attention to detail.
• Ability to work in a fast-paced environment and prioritize effectively.