Product Marketing Manager – Printing Solutions

WECRUIT PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a professional to oversee their Consumer Printer product category. The role involves driving marketing initiatives, collaborating closely with regional sales teams, and managing the full product lifecycle. Candidates should have strong analytical skills and the ability to develop effective marketing strategies based on market research and consumer insights. This role promises a dynamic work environment focused on achieving business objectives.

Responsibilities

• Collaborate with regional sales teams to achieve targets.
• Analyze sell-in, sell-out, and sell-through data.
• Monitor market trends to develop marketing strategies.
• Conduct market research for actionable business strategies.
• Identify customer needs for product positioning.
• Lead new product launches and pricing strategies.
• Plan marketing initiatives focusing on ROI.
• Manage product lifecycle from launch to end-of-life.
• Develop pricing strategies based on market dynamics.
• Implement go-to-market strategies to support sales.

Job description

Job Summary

• Oversee the Consumer Printer product category within the Product Marketing function to ensure business objectives and sales targets are achieved.
• Drive marketing initiatives through market research, strategic planning, and successful new product launches.
• Provide marketing support to regional sales companies, enabling them to meet their sales goals and growth objectives.

Key Responsibilities

• Collaborate closely with regional sales teams to achieve revenue targets and business objectives.
• Track and analyze sell-in, sell-out, and sell-through data to maintain a healthy sales and inventory balance.
• Monitor market trends, competitor activities, and market share data to develop effective marketing strategies.
• Conduct market research and translate consumer insights and technology trends into actionable business strategies.
• Identify customer needs and behavior patterns to guide product positioning, influence product roadmaps, and target appropriate market segments.
• Lead new product launches, including product and pricing strategies, product training, and end-user communication plans.
• Plan and execute marketing initiatives with a strong focus on ROI.
• Manage the full product lifecycle — from pre-launch to end-of-life — ensuring smooth transitions at every stage.
• Develop and adjust pricing strategies based on internal performance data and external market dynamics.
• Design and implement go-to-market strategies to support sales companies in achieving their targets.

We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

Wecruit Pte Ltd

EA License No. 20C0270