Performance-Driven Marketing & Creative Lead

Morgan McKinley; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

Morgan McKinley is seeking a Marketing & Performance Executive in Singapore to bridge storytelling with data-driven marketing. You will develop creative concepts, pitch insights, brief, and launch high-converting ad assets.

Responsibilities include tracking metrics, diagnosing performance drivers, collaborating with designers and content creators, and ensuring asset quality before publishing. Strong English writing and familiarity with Meta Ads Manager and Canva are essential.

Qualifications

• Experience in digital marketing, creative strategy, paid social, or content marketing.
• Able to translate performance metrics into creative direction.
• Strong written English with an engaging tone.

Responsibilities

• Develop creative concepts and ad assets to drive high conversions.
• Track metrics (CPM, CTR, CPP, ROAS) and diagnose performance drivers.
• Collaborate with designers and content creators to brief campaigns.
• Review assets for quality before publishing.
• Maintain testing records and campaign notes daily.

Skills

Digital marketing

Creative strategy

Paid social

Data-driven decisions

Tools

Meta Ads Manager

Canva

Job description

Morgan McKinley is seeking a Marketing & Performance Executive in Singapore to bridge storytelling with data-driven marketing. You will develop creative concepts, pitch insights, brief, and launch high-converting ad assets.

Responsibilities include tracking metrics, diagnosing performance drivers, collaborating with designers and content creators, and ensuring asset quality before publishing. Strong English writing and familiarity with Meta Ads Manager and Canva are essential.