Senior Performance Marketing Specialist, SG

Uncommonly Good People; Singapore; Hybride; SGD 90 000 - 130 000; Plein temps

Résumé du poste

Uncommonly Good People is partnering with a fast-growing retail brand to recruit a Senior Performance Marketing Specialist. You will own end-to-end performance channels (Meta Ads, Google Ads, affiliates, retargeting) for a key market, shaping the strategy, testing agenda and budget decisions to drive ROAS and growth.

The role is hands-on and high-visibility, requiring collaboration with creative teams, market leads, and platform partners across time zones to optimise spend and revenue.

Qualifications

• 3–5 years of hands-on performance marketing experience at scale.
• Direct ownership of Meta Ads and Google Ads.
• Experience with an additional channel (Affiliate, Pinterest, TikTok, or programmatic).
• Strong budget management with ROAS/CPA targets.
• E-commerce/DTC exposure with understanding upper vs lower funnel.
• Proficiency in GA4 and Looker Studio.

Responsabilités

• Own end-to-end channels from strategy to reporting.
• Manage budgets against monthly/quarterly targets.
• Develop channel strategy to maximize ROAS and revenue.
• Refine audience targeting and run structured tests.
• Collaborate with creative teams and market leads.
• Provide weekly/monthly performance insights and recommendations.

Connaissances

Meta Ads

Google Ads

Looker Studio

GA4

Analytical thinking

Remote market management

Outils

Looker Studio

GA4

Description du poste

We are Uncommonly Good People - a talent & recruitment consultancy specialising in and hiring for AdTech, MarTech, Digital Agency, Tech & E-commerce clients globally. We work with amazing, global, established, and hyper-growth digital businesses looking for exceptional talent.

We are partnering with a fast-growing retail brand to find them an exceptional Senior Performance Marketing Specialist. Let us share more details!

About the Company

Our client is a retail brand selling online to customers in several markets around the world. Known for accessible, quality-driven products and a strong customer experience, the business is investing further in a data-led approach to growth as it continues to scale internationally.

The Role

This Senior Performance Marketing Specialist role sits within the growth marketing function and reports to a senior leader on that team. You'll take end-to-end ownership of a set of performance channels - spanning paid social, paid search, affiliates and retargeting - for one of the business's key markets, shaping the strategy, testing agenda and budget decisions that determine how efficiently the company acquires new customers. It's a hands-on, high-visibility role for someone who wants to own outcomes, not just execute campaigns.

• Own assigned channels end-to-end - from strategy and audience segmentation to creative direction, bid management, budget pacing and performance reporting
• Manage channel budgets against monthly and quarterly spend and revenue targets
• Develop and execute channel strategy, balancing funnel allocation to maximise ROAS and revenue
• Build and refine audience and targeting strategies - lookalike modelling, keyword and interest targeting, segmentation and exclusion logic - and lead structured creative and campaign testing
• Track competitive activity and platform developments, feeding insight into quarterly media planning and channel-mix decisions

Reporting & Analysis

• Deliver weekly and monthly performance reporting (spend, revenue, ROAS, CPA, funnel metrics) and run campaign-, audience- and creative-level deep-dives that lead to clear recommendations
• Support cross-channel attribution and incrementality analysis, feeding insight into the team's broader performance reviews
• Partner with the Business & Media Strategy Lead on channel and funnel budget allocation
• Work closely with the creative team/agency on asset briefs, share cross-market learnings with other market leads, and maintain strong platform partner relationships for support, beta access and joint business planning

Skills and Experience

• 3-5 years of hands-on experience managing performance marketing campaigns at scale, with direct ownership of channels like Meta Ads or Google Ads
• Demonstrated experience with at least one additional performance channel (e.g. Affiliate, Pinterest, TikTok or programmatic) beyond Meta and Google
• A track record of managing meaningful monthly budgets and delivering against ROAS or CPA targets
• Experience in e-commerce or DTC performance marketing, with a clear understanding of upper-funnel awareness versus lower-funnel conversion
• Strong analytical capability, comfortable working with GA4, Looker Studio and platform-native reporting to diagnose performance
• Clear, structured communication - able to present a performance review to a non-specialist stakeholder and make it useful
• Experience in the home or lifestyle vertical
• Familiarity with buying behaviour and longer conversion windows
• Familiarity with incrementality testing, geo holdout experiments or media mix modelling concepts
• Experience working across time zones, managing a market remotely from a different region

You’ll Love This Role If

• You want full ownership of your channels, rather than a narrow slice of one campaign
• You get energy from structured testing - clear hypotheses, measurable outcomes, and a story behind every ad
• You have a sharp instinct for audience health, and know when targeting is saturating, when to refresh, and when to hold steady
• You're genuinely customer-centric - you think about what the person on the other side of the ad actually needs, not just what converts
• You thrive working async across time zones and enjoy collaborating with market leads and platform partners globally

Location: Singapore (managing a market remotely)

Work Setup: Hybrid (assumed - please confirm)