Performance Marketing Executive: Campaigns & Optimization

OOm Pte Ltd; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

OOm Pte Ltd in Singapore seeks a Performance Marketer/Media Buyer to plan, execute, optimise and report on digital campaigns across Meta, Google, and other paid channels. The role suits someone who loves analytical problems, structured execution, and rapid learning in a high-growth agency.

The associate will collaborate with digital marketers, ARC and creative teams to ensure campaigns align with audience intent, funnel objectives, and client KPIs, delivering measurable performance improvements.

Qualifications

• Diploma in Marketing, Communications, Business, or related field.
• At least 1 year in the digital marketing/performance marketing field executing Paid Ads on Google and Meta (Executive)
• Strong interest in performance marketing and data analysis.
• In-depth familiarity with Meta Ads Manager, Google Ads, GA4 and conversion tracking (Executive)
• Comfortable with Excel/Sheets, data interpretation, and fast execution cycles.
• Strong communication skills and the ability to work with cross-functional teams.

Responsibilities

• Build and launch campaigns across Meta Ads Manager, Google Ads, YouTube, TikTok and other relevant platforms.
• Execute targeting setups, placements, budgets, and A/B testing structures.
• Maintain clean campaign organisation following internal naming conventions.
• Prepare daily performance checks and ensure campaigns meet pacing and budget utilisation targets.
• Conduct daily/weekly optimisation of bids, budgets, audiences, ad sets, keywords, and creative variations.
• Identify underperforming segments and propose corrective action.
• Track micro-signals (CTR, CVR, CPC, CPL, landing page trust signals) to improve overall funnel performance.
• Flag anomalies or performance risks to senior Account Managers immediately.
• Prepare periodic client reports using standard agency reporting templates.
• Summarise wins, losses, learning insights, and next steps.
• Extract platform data and ensure accuracy before exporting.
• Maintain dashboards for internal monitoring.
• Work with the creative team to brief required assets.
• Provide clear IVC requirements, audience insights, and performance feedback.
• Monitor asset delivery and ensure handover to PM team is complete and accurate.
• Support testing: thumbnails, headlines, CTA variations, hooks.
• Use platform tools to analyse audience behaviour.
• Conduct competitor ad analysis (Meta Ad Library, Google SERPs, landing pages).
• Recommend opportunities for targeting, messaging, and funnel improvement.
• Perform technical checks on client websites and DLPs (loading speed, CTA clicks, form health).
• Ensure alignment between ad messaging, landing page content, and offer positioning.

Skills

Meta Ads Manager

Google Ads

GA4

Conversion Tracking

Excel/Sheets

Data analysis

Communication skills

Cross-functional collaboration

Education

Diploma in Marketing, Communications, Business, or related field

Tools

Meta Ads Manager

Google Ads

GA4

Job description

OOm Pte Ltd in Singapore seeks a Performance Marketer/Media Buyer to plan, execute, optimise and report on digital campaigns across Meta, Google, and other paid channels. The role suits someone who loves analytical problems, structured execution, and rapid learning in a high-growth agency.

The associate will collaborate with digital marketers, ARC and creative teams to ensure campaigns align with audience intent, funnel objectives, and client KPIs, delivering measurable performance improvements.