Marketing Manager (Performance & Campaigns)

Write Edge; Singapore; On-site; SGD 56,000 - 61,000; Full time

Job summary

Write Edge is seeking a Marketing Manager to drive digital performance across channels and oversee key campaigns, ensuring alignment between online and offline marketing efforts.

You will develop annual plans, manage budgets for ROI, CPA, and track KPIs for senior leadership with data-driven recommendations. This role is based in Singapore and offers opportunities to lead cross-functional initiatives with academic and operations teams.

Qualifications

• 3-5 years of experience in digital/performance marketing, ideally with integrated campaigns.
• Experience with Meta Ads and Google Ads; familiarity with TikTok or emerging platforms a plus.
• Budget management and data-driven optimisation responsibilities.

Responsibilities

• Develop and implement annual marketing plans aligned with enrolment and revenue goals.
• Manage marketing budgets with accountability for ROI, CPA, and campaign performance.
• Track and report performance against KPIs to senior leadership with strategic recommendations.

Skills

Digital marketing

Performance marketing

Campaign management

Data analytics

Stakeholder management

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

We are looking for a Marketing Manager to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives.

This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.

Key Responsibilities

• Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres
• Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance
• Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions

Integrated Campaigns & Activations (Online + Offline)

• Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships
• Ensure brand consistency and alignment across all marketing touchpoints
• Collaborate with centre managers, operations, and academics teams to deliver marketing objectives

Performance & Data-Driven Optimisation

• Analyse marketing funnel performance and implement data-driven optimisations
• Run A/B tests to continuously improve campaigns, targeting, messaging, and creative
• Identify opportunities to scale campaigns and maximise results

Leadership & Cross-Functional Collaboration

• Lead team members and vendors by providing clear direction, timelines, and performance expectations
• Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals
• Provide creative guidance based on performance insights to drive better results

Requirements

• 3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns
• Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus
• Comfortable managing budgets and making optimisation decisions based on data
• Proven ability to guide creatives, manage vendors, and lead cross-functional projects
• Strong communication and stakeholder management skills
• Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets

Desirable / Plus

• Experience in education, enrichment, or consumer services sector
• Understanding of parent decision-making psychology and the Singapore education landscape

Salary range: $5,000-$5,500

Why Join Us?

• Lead high-impact campaigns that drive enrolment and business growth
• Work with a collaborative team of marketers, creatives, and analysts
• Competitive remuneration and performance-based incentives
• Opportunities for professional development and career growth