Marketing & Performance Executive

Morgan McKinley; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

Morgan McKinley is seeking a Marketing & Performance Executive in Singapore to bridge storytelling with data-driven marketing. You will develop creative concepts, pitch insights, brief, and launch high-converting ad assets.

Responsibilities include tracking metrics, diagnosing performance drivers, collaborating with designers and content creators, and ensuring asset quality before publishing. Strong English writing and familiarity with Meta Ads Manager and Canva are essential.

Qualifications

• Experience in digital marketing, creative strategy, paid social, or content marketing.
• Able to translate performance metrics into creative direction.
• Strong written English with an engaging tone.

Responsibilities

• Develop creative concepts and ad assets to drive high conversions.
• Track metrics (CPM, CTR, CPP, ROAS) and diagnose performance drivers.
• Collaborate with designers and content creators to brief campaigns.
• Review assets for quality before publishing.
• Maintain testing records and campaign notes daily.

Skills

Digital marketing

Creative strategy

Paid social

Data-driven decisions

Tools

Meta Ads Manager

Canva

Job description

Morgan McKinley is partnering with a client to hire a Marketing & Performance Executive to bridge the gap between creative storytelling and data-driven marketing.You will be responsible to develop creative concepts, share valuable insights to pitch, brief, and launch high-converting ad assets.

Key Responsibilities:

• Track and evaluate key metrics (CPM, CTR, conversion rates, CPP, ROAS, and spend) to measure creative efficiency.
• Move beyond simple reporting-diagnose the underlying reasons why specific ads succeed or fail.
• Develop new hooks, creative angles, and controlled variations based on campaign learnings.
• Brainstorm and build actionable creative briefs for static ads and short-form video content.
• Write clear, engaging ad copy, headlines, and email marketing content designed to convert.
• Monitor customer behavior, competitor strategies, creative trends, and the Meta Ad Library to source winning content formats.
• Partner effectively with designers, videographers, editors, and content creators to bring briefs to life.
• Upload, organize, and double-check marketing assets and campaign builds.
• Thoroughly review all creative and copy assets before publishing to ensure high standards.
• Maintain precise testing records, clear campaign notes, and provide concise daily start/end updates.

Key Requirements:

• Prior experience (or strong internships/projects) in digital marketing, creative strategy, paid social, or content marketing.
• Comfortable interpreting performance-marketing metrics and converting data into actionable creative direction.
• Excellent written English with a punchy, clear tone.
• Hands-on familiarity with Meta Ads Manager, Canva, and standard digital marketing software.
• A portfolio or work samples showing campaigns, ad creatives, copy, or marketing materials you personally contributed to.

Morgan McKinley Pte Ltd

Vivian Chin

EA Licence No: 11C5502

EAP Registration No: R21103300