Head of Performance Creative

Omni Digital Group; Singapore; Hybrid; SGD 150,000 - 230,000; Full time

Job summary

Omni Digital Group in Singapore seeks a Creative Strategy Lead to elevate client-facing creative. You will review, sign off on, and raise the bar across video, copy, and graphics while defining scalable creative standards.

You’ll coach a multidisciplinary team and build onboarding and QA processes as the agency grows. You’ll lead structured training, give direct feedback, and collaborate with performance marketers and account teams to ensure creative aligns with campaign objectives and client

Qualifications

• 8+ years of experience in creative strategy, creative direction, or creative delivery within a performance or growth marketing agency.
• Strong direct-response and performance marketing background.
• Strong judgment across performance creative, especially short-form video, paid social creative, ad copy, and static/graphic formats.
• Experience managing, coaching, or training creative talent.
• Comfortable giving direct and sometimes difficult feedback when the work does not meet the required standard.
• Confident making final decisions and being the person who says “this isn’t ready yet.”
• Strong understanding of Singapore market and local audience and English proficiency.

Responsibilities

• Review client-facing creative across video, static, graphic, and copy and sign off when ready to ship.
• Define, document, and improve Omni’s creative standards.
• Coach and provide feedback to video editors, designers, copywriters, and other team members.
• Run structured training and feedback sessions to strengthen the team’s creative judgment.
• Build onboarding processes for new hires and freelancers as the team grows.
• Identify recurring quality gaps and address them through coaching and clearer standards.
• Act as escalation point when creative output falls short and ensure fixes are implemented.
• Collaborate with Account Management, Performance Marketing, and Client Director to align creative with campaign goals and client expectations.

Skills

Creative strategy

Creative direction

Performance marketing

Feedback & coaching

English proficiency

Education

Bachelor's degree in Marketing/Communications

Job description

Omni Digital Group in Singapore seeks a Creative Strategy Lead to elevate client-facing creative. You will review, sign off on, and raise the bar across video, copy, and graphics while defining scalable creative standards.

You’ll coach a multidisciplinary team and build onboarding and QA processes as the agency grows. You’ll lead structured training, give direct feedback, and collaborate with performance marketers and account teams to ensure creative aligns with campaign objectives and client